“We will abide the drive (of clandestine labels) and barrage a brace of added brands this year,” said Adarsh Menon, head, clandestine labels, Flipkart, on the sidelines of ablution two new articles beneath their ample accessories cast MarQ. “We will additionally barrage a lot added articles beneath the absolute brands.”
MarQ, which was launched in October, now includes acute televisions and air conditioners in its catalogue. Menon added that their cyberbanking accessories cast Flipkart SmartBuy will aggrandize from 60 categories to 100 in the aing six months. Similarly, MarQ will aggrandize from three to eight categories and Perfect Homes will bifold its accepted offerings of 10 categories by April.
Private labels are boring acceptable a cogent action for e-commerce players as it provides college margins and can pave a accessible way to profitability. Flipkart had beforehand said that it expects its centralized brands to annual for 15-20% of its all-embracing sales aggregate in the aing three years.
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