WASHINGTON — It’s adamantine to discount the acceptance of the macaron.
It inspires aerodrome shows and is featured in photo shoots for appearance labels, corrective brands and adornment lines. Its attendance litters Instagram and Pinterest, and admirers adventurous continued curve and pay top-dollar to bore their teeth into the bright confection.
And appealing soon, D.C. will be home to the world’s best acclaimed macaron: that of Ladurée.
The accepted French bakery aboriginal opened its doors on Rue Royale in Paris 150 years ago and guided the macaron into the spotlight in the 1930s. But Ladurée is accustomed with added than its sweets. Its bistro — a aggregate of a patisserie and a bistro — bankrupt bottomward civic norms.
“[The aperture of the tearoom] was absolutely the aboriginal time in the history of Paris that men and women could accommodated calm in public,” said Elisabeth Holder, whose ancestors bought the Ladurée cast 25 years ago.
Before that, women were not accepted into the city’s male-only cafes, but the bistro was a abode accessible to everyone.
“So there are lots of adulation and lovers belief about it, so it’s absolutely French, it’s absolutely actual Paris,” said Holder, the buyer and co-CEO of Ladurée U.S.
Since the Holder ancestors took over Ladurée, it has developed from the aboriginal bazaar in Paris to 100 locations about the world. As its iconic tearooms spread, so did the macaron’s fame.
“It’s beatitude actually,” Holder said, back asked to call the ablaze sandwich-like cookie that’s fabricated from egg whites, amoroso and almond powder, and stuffed with flavored fillings.
“Inside, you can comedy with annihilation you appetite — you can accept jam, you can accept amber ganache, we accept one with marshmallow.”
Ladurée sells several altered varieties of macarons and all-overs up its card account with melancholia additions that alter by location. (D.C.’s bazaar will accept a blooming bloom macaron.) But the best accepted flavors are the best common: chocolate, vanilla, pistachio and caramel.
And while abounding acclaim the pastry for its crunchy, aerial arrangement and hardly candied taste, admirers of the macaron can’t advice but adulation its look.
“It’s like the supermodel of food,” Holder said. “It’s actual beautiful; it’s got a annular appearance so it’s actual feminine. It’s cool photogenic — I anticipate it matches with everything.”
This spring, Ladurée is aperture two storefronts in D.C.: a bazaar and restaurant in Georgetown and a abate area central Union Station. The brand’s added U.S. destinations accommodate shops in New York, Miami and Los Angeles.
“[D.C.] is like a European city, actually, so we feel a little bit at home,” Holder said.
Both bounded locations will action added than macarons. Georgetown’s abounding card includes aggregate from breakfast omelets and toasts, to cafeteria options of salads, sandwiches and entrees, to archetypal French pastries and cocktails.
Union Station’s Ladurée beginning will baby to the adventurer with a to-go card of feel sandwiches, salads, juices and ice cream.
Each will accompany a little aftertaste of Paris to the nation’s capital.
“I anticipate [Ladurée] is allotment of the ancestry of Paris,” Holder said. “It’s absolutely like you go to the Eiffel Tower and you go to Ladurée. It’s allotment of Paris.”
No aperture date is set for Ladurée, but WTOP is told it will be “very soon.” Hours for the Georgetown area are Monday through Sunday from 8 a.m. to 7 p.m. Union Station will accessible from 6 a.m. to 8 p.m., Monday through Friday, and from 7 a.m. to 8 p.m., Saturday and Sunday.
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