If your one of the abounding bands planning to commence on a bout and accomplish your mark on the music scene, above crawling cities can assume like capital destinations for arena shows. In reality, however, you may be bigger off authoritative a big consequence in a abate city.
Guest column by Patrick McGuire of the TuneCore Blog
At any accustomed moment, there are bags of new bands beyond the apple acquisition tours in hopes of creating drive for their music. While the world’s better music cities assume like can’t-miss destinations for new aggressive bands with a lot to prove, advance the time and money booking shows in cities like London and Los Angeles doesn’t consistently pay off in the means that abate scenes do for unestablished acts.
If you’re because whether to focus your activity on booking shows in big music cities or in abate scenes, here’s a few things to consider:
Bands and artists generally access touring the aforementioned way they do songwriting––indulgently. But while a bandage ability be affluent in acute tempos, aerial volumes and anxious agreeable content, they apparently aren’t back it comes to money.
The world’s greatest music meccas got to be so big for a reason, and that acumen consistently has to do with the bulk of bodies that alive in these places. The added bodies a burghal has, the added costs there are to consider. Parking, hotels, food, gas––it all adds up. Abounding new and abate bands/artists should beacon bright of big music cities because the amount of accessing them is so high.
A new bandage or artisan aflame to hit the road and comedy new songs should accept a absolutely altered set of goals than an accustomed one aggravating to acquisition a label.
Your continued and abridged goals should actuate what cities you should be arena on bout and what you’re accommodating to advance to accomplish the bout happen. Baby bands generally book crazily long, big-ticket and arduous tours with stars in their eyes, alone to acquaintance above challenges with little accolade back they absolutely commence on them. By absorption bottomward your goals into concise, actionable priorities, you’ll be able to actuate whether your best bet is to focus on big music cities or to stick to abate music scenes on tour.
If touring went the exact way you capital it to, what would that attending like?
For some artists, the adjustment is as simple as arena in advanced of awash apartment of affianced listeners. Others aim to get abundant added out of touring than that. By actuality as astute as accessible about the abeyant rewards a bout can give, you’ll accept the best adventitious at addition out what cities to focus on.
Are you a absolutely alien bandage aggravating to accomplish a name for yourself? Throwing all your money and activity into arena big, saturated cities on bout apparently won’t be account it. But the adverse goes for accustomed bands with big goals.
Sure, you can hit that baby boondocks in Texas on your way to Austin, but is it account it? Shows in baby cities can be a abundant time, but if they don’t serve your beyond touring goals, they apparently aren’t account playing.
Whether you’re the world’s better pop brilliant or addition who makes annal in your bedchamber closet, touring comes with risks. If commodity on bout can go wrong, affairs are it eventually will––accidents, arguments, bloom problems, annexation and breakdowns of both the brainy and automotive variety aren’t attenuate on the road. Taking time to appropriately counterbalance the risks of arena in big music cities can advice your bandage attenuated its focus of how to avenue its tours.
Just like expenses, the bigger the city, the greater the risks and abeyant complications. Got a big appearance lined up in a air-conditioned San Francisco neighborhood? That’s great, but aloof apperceive that amid tolls, bound options for parking and millions of bodies amphibian around, arena there is added complicated than in a abate city, alike if the abeyant rewards are greater.
(By the way, I’m speaking from claimed acquaintance here. A artist I acclimated to comedy with anchored our van and bivouac in the amiss atom in San Francisco and we were towed. One $500 admission later, we collection abroad from the impound lot and headed to the area for our appearance that night. Spoiler alert: we didn’t accomplish anywhere a that abundant from the show.)
I’ve adored the best accessible application for last. With streaming analytic technology, there’s no abstruseness area your best adherent admirers are based. If your admirers don’t alive in big cities, again arena in them ability not be your best bet. Save for bands with city-specific goals, acquisition tours about the cities area you apperceive admirers are alert will accord you the best adventitious for success.
Some musicians ability get to the end of this commodity and apprehend touring aloof isn’t the best move for them appropriate now. That’s okay! For abounding musicians, the best and atomic iest affair to do back it comes to touring is to break home and accumulate autograph music. Touring is too chancy and big-ticket to do after some array of reward.
Patrick McGuire is a writer, composer, and accomplished touring musician.
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