Veteran producer of several Nayyara Noor, Tina Sani classics aims to promote beginning aptitude through company
American music ambassador Berry Gordy Jr is generally accustomed for bringing acts like the Jackson 5 and Stevie Wonder to the ahead through his characterization Motown Records. A agnate affect can be associated with adept music ambassador Arshad Mahmud, whose flat served as the blessed abode for abounding new comers-turned-maestros in Pakistan.
Having produced some of the best absolute and iconic agreeable acts such as Nazia & Zoheb and Vital Signs, Musician-cum-actor Mahmud has provided several musicians with their aboriginal break.
With Pakistani music industry’s accepted struggles well-documented, the acclimatized Mahmud has absitively to put all of his acquaintance and ability to alpha his own almanac characterization MoUSICi.
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While the primary acumen abaft the start-up was to accord a addition to the industry, addition cold on MoUSICi’s calendar is to accompany alternating new talent. Despite the abridgement of affection musicians advancing through, Mahmud believes that there is no absence of aptitude and that the new crop of artistes abridgement able guidance.
Terming the growing trend of assuming covers a annoying sign, Mahmud said that his almanac characterization would be apperception added on absolution new songs.
“Most of the music actuality fabricated by musicians these canicule is either a remixed or awning adaptation of archetypal songs. Musicians like Vital Signs and Nazia & Zoheb fabricated a name by accomplishing aboriginal songs and not remixes,” Mahmud told The Express Tribune.
Having formed with EMI Pakistan as a music ambassador for the majority of his career, Mahmud believes that his acquaintance with the aggregation would abundantly account him in his new venture. “The capital aim is to accompany advanced new musicians, producers and to board them with the accessories to accomplish music.”
When bastions of ability accompany forces
When asked whether he would be implementing the aforementioned archetypal actuality acclimated by EMI Pakistan to MoUSICi, he asserted that both of them were two absolutely altered entities. “EMI has a absolutely altered philosophy. We, on the added hand, appetite to accomplish new music and actualize our own music archive at the aforementioned time,” he added.
Elaborating on the model, he explained that admirers these canicule mostly comprise of youngsters. “Eighty to 90% of our music would be accouterment to the accepted best but we additionally appetite to accept music for the actual audiences,” declared the music producer.
“It is additionally important to baby to the 15% to 20% that wants to accept to altered types of music such as classical. So we will try and board all genres of music in our catalogue.”
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With anthology releases acceptable around non-existent over the advance of the aftermost bristles years, Mahmud is acquisitive to absolution them in a concrete architecture as able-bodied accustomed that they accept a acceptable acknowledgment online. “We would absolution music online and through that we can barometer what the admirers acknowledgment is like. If it is favorable again yes we would attending into able anthology releases as well,” he noted.
With music alive portals like Saavn, Soundcloud and Patari all the acerbity these days, Mahmud is additionally attractive into the achievability of creating a MoUSICi online portal.
Published in The Express Tribune, December 3rd, 2015.
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