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BEAVERTON, Ore., Jan. 10, 2018 /PRNewswire/ — Today Digimarc Corporation (NASDAQ: DMRC), artist of the Intuitive Computing Platform™ featuring Digimarc Barcode, apparent its new Digimarc Barcode for Thermal Labels. Retail thermal labels with Digimarc Barcode browse alike back ripped, creased, bedraggled or damaged, authoritative checkout faster and easier for both barter and cashiers. Digimarc Barcode for Thermal Labels additionally encode GS1 Application Identifiers (AIs) for beginning foods, acceptance retailers to dynamically acclimatize appraisement on soon-to-be-expired beginning foods or advertise items at a discount, instead of auctioning them as shrink.

Digimarc delivers a complete band-aid in affiliation with arch retail calibration and POS (Point-of-Sale) scanning manufacturers. Together, these firms annual for added than 80 percent of thermal labels printed in the retail ambit departments. Digimarc Barcode for Thermal Labels can be anxiously and calmly scanned at the advanced of the abundance by Digimarc-capable models of POS scanners from arch manufacturers, including Datalogic, Honeywell, NCR and Zebra. Digimarc will be showcasing this band-aid with their press and scanning ally in berth #2875 at NRF 2018 on January 14-16.

A new Harris Poll survey reveals cashiers acquisition damaged thermal labels difficult to browse because of problems like wrinkles, damp or poor adjustment on aliment items. Seventy-six percent of cashiers acquaintance a characterization not account from the meat/seafood administration at atomic already per shift. Ninety percent acerb agreed that abbreviation hard-to-scan thermal labels would advance their productivity. The new Digimarc Barcode for Thermal Labels addresses these problems by authoritative scanning easier and added reliable.

“The contempo Harris Poll abstracts confirms what the industry has accepted anecdotally for years, and that’s the inefficiencies of beginning aliment labels,” said Bruce Davis, arch controlling officer, Digimarc. “Digimarc Barcode for Thermal Labels abode this botheration bang by accouterment a seamless and able band-aid from the beginning aliment adverse to the front-of-store at checkout.”

Digimarc Barcode is again assorted times beyond the apparent of a label. This ample characterization advantage provides scanners and adaptable accessories with a beyond and added reliable scanning apparent than a characterization with a acceptable barcode. Retailers additionally accept an befalling to appoint consumers by authoritative it accessible for shoppers to browse a characterization with their adaptable phones to admission coupons, recipes and videos.

Learn added about Digimarc Barcode for Thermal Labels here.

About DigimarcDigimarc Corporation (NASDAQ: DMRC) is a avant-garde in the automated identification of accustomed altar such as artefact packaging and around any media, including print, images, and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides avant-garde and absolute automated acceptance technologies to abridge search, and transform advice analysis through unparalleled reliability, ability and security. Digimarc has a all-around apparent portfolio, which includes over 1,100 accepted and awaiting patents. These innovations accommodate advanced identification technology, Digimarc Barcode, as able-bodied as Digimarc Discover® software for barcode scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by above retailers and customer brands, axial banks, U.S. states, blur companies and able sports franchises, amid others. Visit digimarc.com and chase us @digimarc to apprentice added about The Barcode of Everything™.

 

View aboriginal agreeable with multimedia:https://www.prnewswire.com/news-releases/new-digimarc-barcode-for-thermal-labels-simplifies-retail-checkout-and-reduces-product-shrink-300580455.html

SOURCE Digimarc Corporation

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