CLEVELAND–(BUSINESS WIRE)–Oct 4, 2018–Flexjet LLC, a arch provider of apportioned clandestine jet ownership, today launched a new, multichannel cast attack that highlights Flexjet’s absorbing pilots and the amazing bodies they fly. The television commercials and book and agenda ads additionally nod to one of the allowances of aerial with the Red Label by Flexjet affairs – flight crews committed to a audible aircraft – which allows the crews and the cartage to get to apperceive one another’s activity stories.
Flexjet’s absorbing pilots and the amazing bodies they fly are the focus of their new multi-channel cast campaign. (Photo: Business Wire)
“Through this campaign, we will action an central attending at the Flexjet acquaintance from two absolute audible credibility of appearance – those of flight crews and of their passengers,” said Flexjet Chief Executive Administrator Michael Silvestro. “Having spent absolutely a bit of affection time with both groups, I can say I allotment that alternate account for both the pilots and the Owners.”
The ad attack includes two television spots set aboard Flexjet aircraft. The aboriginal speaks from the angle of the Flexjet committed crew. It appearance a Flexjet captain administration his account for the Flexjet Owner’s accomplishments with the aboriginal officer. The tagline: “Flight adventures every bit as amazing as our Owners.”
The additional spot’s point of appearance is the about-face – from the Flexjet Owner, who tells his aide about the captain of the Gulfstream G650 on which they are flying, which speaks to his aplomb in the pilot’s abilities while accouterment an aberrant biking experience. The additional tagline: “The alone affair added absorbing than our aircraft are the pilots who fly them.”
Typically, clandestine jet ads focus on the jet itself and the abstraction of what the acquaintance is like. This ad attack peels aback the blind and offers a first-person appearance of what it is like with Red Label by Flexjet.
“Telling the apportioned jet buying adventure through the eyes of the pilot and commuter is an accession never afore attempted in our industry,” said Flexjet Vice President of Global Marketing Christopher Bero. “We crafted this anecdotal with such beyond and abyss that we can appoint our admirers over a best time anatomy than a acceptable announcement campaign.”
The characters in these commercials – “Captain Reynolds” and “Mr. Parker” – were aggressive by absolute Flexjet pilots and Owners. In a commutual amusing media campaign, Flexjet will advertise several absolute Flexjet pilots and their absorbing backgrounds.
The TV spots will run on networks including CNBC, Bloomberg Television and Fox Business. The accompanying amusing media spots on Instagram, Twitter, Facebook and LinkedIn will accommodate alluring profiles of absolute Flexjet flight crews and the altered adventures that accomplish them some of the industry’s finest. Targeted agenda announcement will absolute users to the campaign’s landing page, www.flexjet.com/the-story, area they can appoint with agreeable aggressive by the acute lifetime adventures of Flexjet captains and aboriginal officers.
“This attack underscores the alone attributes of the Flexjet experience,” said Silvestro. “Flexjet pilots may fly a acknowledged administrator one day, a acclaimed amateur the aing and a bedrock artist the day afterwards that. Our Owners may be aureate by a captain who had a acclaimed almanac as a aggressive pilot or by one who has catholic the apple and speaks four languages. At Flexjet, it’s the bodies who accomplish the aberration – both those in the cockpit and those in the commuter cabin.”
Flexjet aboriginal entered the apportioned jet buying bazaar in 1995. Flexjet offers apportioned jet buying and leasing. Flexjet’s apportioned aircraft affairs is the aboriginal in the apple to be accustomed as accomplishing the Air Charter Safety Foundation’s Industry Audit Standard and is the aboriginal and alone aggregation to be accustomed with 19 FAA Diamond Awards for Excellence. It additionally upholds an ARG/US Platinum Safety Rating and is IS-BAO compliant. Flexjet’s apportioned affairs fields an absolute arrangement of business aircraft—some of the youngest in the apportioned jet industry, with an boilerplate age of about six years. In 2015, Flexjet alien Red Label by Flexjet, which appearance the youngest agile in the industry, flight crews committed to a audible aircraft, and the LXi Berth Accumulating of interiors. To date there are added than 25 altered autogenous designs beyond its fleet, which includes the Learjet 75LXi, Challenger 350, the Embraer Legacy 450, Global Express, the Gulfstream G450, G500 and G650, and the Aerion AS2 supersonic business jets. In addition, the all-embracing jet accumulating includes the Embraer Phenom 300 and Bombardier Challenger 300. Flexjet is a affiliate of the Directional Aviation ancestors of companies. For added capacity on avant-garde programs and adjustable offerings, appointment www.flexjet.com or chase us on Twitter @Flexjet and on Instagram @FlexjetLLC.
CONTACT: The Hubbell Group, Inc.
Nicholas Parmelee, 216-406-5602 (cell) or 781-878-8882 (office)
KEYWORD: UNITED STATES NORTH AMERICA OHIO
INDUSTRY KEYWORD: TRANSPORT AIR TRAVEL TRANSPORTATION OTHER TRAVEL
Copyright Business Wire 2018.
PUB: 10/04/2018 02:54 PM/DISC: 10/04/2018 02:54 PM
Copyright Business Wire 2018.
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