BIRMINGHAM, Alabama — It’s got acceptable snout.
A little added than a year afterwards several Birmingham-area Piggly Wiggly food started affairs clandestine characterization wines alleged “Squeal” and “Pigasus,” the brands accept been advised a success, said abundance buyer Andy Virciglio.
The store-brand wines, accessible in varieties including cabernet, pinot noir and chardonnay, accept won aphotic aftertaste tests, won over approved wine shoppers and become accepted ability for Yankee accompany and relatives, Virciglio and a Piggly Wiggly wine administrator said.
The wines, bottled by Curly Tail Bottling, accompany added clandestine characterization bottles offered by Birmingham breadth grocery food and restaurants that are capitalizing on one of the hottest trends in wine making.
Rick Little, buyer of V. Richards on Clairmont Avenue, said he sells about 300 cases a year of his clandestine characterization “Good Dog” wines, which affection an analogy of his Great Dane, Chloe, on the label.
“It’s been a absolute success,” he said.
THE WINES Tasting addendum of Heather Blisard Pigasus Pinot Noir: Sour blooming and baking spice. Velvety accomplishment is absolute abandoned but goes able-bodied with BBQ Pigasus Chardonnay: Fresh bake-apple flavors with hints of Butterscotch and toast. Absolute for craven and ablaze pasta. Pigasus Cabernet: Aphotic berries, aphotic chocolate, and cedar. Brace with steak or any added red meats. Squeal Chardonnay: Ablaze anatomy with Green Apple and Melon flavors. Crisp and apple-pie to brace with seafood. Squeal Pinot Noir: Ablaze raspberry and cherry. Brace with Pork or ablaze meats. Squeal Merlot: Baked cherry, plum, and cocoa. Easy bubbler and a charge for lamb or ham. Squeal Cabernet: Aphotic red bake-apple with fiery addendum and ablaze tannins. Ideal for broiled meats.
Sales of clandestine characterization wines accept been growing at a amount added than three times the advance in brand-name wines, according to abstracts from The Nielsen Co.
In the years afore the recession — the best contempo aeon for which Nielsen clandestine characterization wine abstracts was accessible — sales of cast name wine was accretion at a amount of about 9 percent a year.
Sales of clandestine characterization wines was accretion at a amount of about 30 percent a year during the aforementioned period. In 2006, clandestine characterization wines represented about 1.4 percent of the market, or about the aforementioned allotment as wines from Chile, Nielsen abstracts indicates. But clandestine characterization wines in Europe authority a abundant above allotment of the market, and experts adumbrate connected advance in the U.S.
Demand for wine, and accurately private-label wines, was accretion at the aforementioned time Piggly Wiggly was alive to accession the affection bar and accompany added acute barter through its doors. That fabricated the timing of the barrage a natural, Virciglio said.
“The demographics were right,” he said.
Virciglio, who owns the Homewood and Crestline Piggly Wigglys, begin a California ambassador and angry to Ben Burford at Birmingham announcement close DavisDenny to appear up with branding. Burford said the befalling to accept fun with the name was aloof too acceptable to canyon up.
“They aloof affectionate of larboard it up to me,” Burford said. “And I anticipation ‘Squeal’ was a absolute complement. The (wines) that accept a little amusement to them … can attempt in a awash market.”
The “Squeal” wines advertise for $8.99 to $9.99 a canteen and are accessible in pinot noir, cabernet, chardonnay and merlot. The higher-flying “Pigasus” wines amount $14.99 and are accessible in chardonnay, pinot noir and a cab. All are accessible at seven or eight breadth Piggly Wiggly stores, broadcast alike to some food in the alternation not endemic by Virciglio.
V. Richard’s “Good Dog” wines appear in three varieties, with prices starting at $14.99 with $1 per canteen activity to dog accomplishment charities. The wine has been abundant of a success that Little said he’s planning to retire, about-face the abundance over to his son, and focus his activity on accretion administration above the store.
V. Richards and Piggly Wiggly are hardly abandoned amid grocers. Added clandestine characterization wines are accessible at bigger chains, including Whole Foods.
Heather Blisard, wine adviser for Piggly Wiggly’s abundance on Montgomery Highway in Homewood, said the claiming she faces in accepting bodies to buy “Squeal” and “Pigasus” wines in a abundance frequently alleged “the Pig” is no altered from the claiming all grocers face in affairs store-brand articles of all stripes.
Bodies accept to affected a suspicion that a abundance cast or clandestine characterization artefact ability not be as acceptable as a name brand.
“It’s one of those wines you accept to get in people’s easily to get them to try it,” she said.
Once that happens, sales are not a problem, she said.
For many, their aboriginal acquaintance with Piggly Wiggly wine came at aftermost year’s Aftertaste of Homewood festival, area Virciglio said it was both a big hit and a big surprise.
“People were abashed that we had our own wine,” he said.
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