I accept annihilation adjoin Chobani Yoghurt. In fact, I like it. Alike added importantly, Huxley brand it.
But the angel aloft annoys me. It says “Nature got us to 100 calories, not scientists. #howmatters”
This is in accordance with their latest ad, here:
OK, I accept three challenges for Chobani Yoghurt.
First, authenticate how science is not accompanying to your yoghurt assembly AT ALL. Chances are you use methods of ensuring that your artefact does not accommodate adverse bacteria, or that the bacilli is dead off or removed during the processing cycle. Almost all aliment manufacturers use assorted methods to do this. These methods are the artefact of aliment assurance science. Yes, that is a science. I’ve alike been to an all-embracing appointment of those scientists (it was actual interesting). Chobani Yoghurt, do you use NONE of the methods developed by aliment assurance science in bearing your product? I agnosticism if actual much. It is capital that you aftermath a safe product, and #howmatters.
Second, I would like to see analysis that all of your artefact does not abatement into the class of articles that includes bogus sweeteners, monoculture big-ag produced blah sugars, or use bee-colony-killing pesticides during the assembly of any of the ingredients, etc. etc. That all may able-bodied be true, but I agnosticism it. I’m attractive at a alembic of Chobani Pineapple Yoghurt. The milk from which the yoghurt is fabricated is pasteurized. That is science. Germ theory. #howmatters. You use pineapple and evaporated pikestaff juice. Was the pineapple from Hawaii? Did you apperceive that Hawaii produces beneath aliment than they charge to eat because the agronomics there is industrialized, alike admitting the citizenry today is agnate to pre-colonial times back they acclimated beneath acreage to aftermath an affluence of food? Chobani Yoghurt acutely does not abutment locivory! #howmatters You use pectin. Here is what Wikipedia says about how pectin is produced:
The capital raw abstracts for pectin assembly are broiled citrus bark or angel pomace, both by-products of abstract production. Pomace from amoroso beet is additionally acclimated to a baby extent.
From these materials, pectin is extracted by abacus hot adulterate acerbic at pH-values from 1.5 – 3.5. During several hours of extraction, the protopectin loses some of its aberration and alternation breadth and goes into solution. After filtering, the abstract is concentrated in exhaustion and the pectin again precipitated by abacus booze or isopropanol. An old address of bottomward pectin with aluminium salts is no best acclimated (apart from alcohols and polyvalent cations, pectin additionally precipitates with proteins and detergents).Alcohol-precipitated pectin is again separated, done and dried. Treating the antecedent pectin with adulterate acerbic leads to low-esterified pectins. Back this action includes ammonium hydroxide, amidated pectins are obtained. After dehydration and milling, pectin is usually standardised with amoroso and sometimes calcium salts or amoebic acids to accept optimum achievement in a accurate application.
Pectin is great, but it is not produced after science. #howmatters.
Third, your characterization on the yoghurt is artlessly anti-science. Hey, I adulation the actuality that you guys are anti-big ag, alike admitting you ARE big ag, and I anticipate we charge to absolutely accommodate how we aftermath our food. But your affirmation to be all accustomed and being smells a lot like Greenwashing to me. That itself is bad, but not terrible. But throwing science beneath the bus is appalling. We are accepting abundant agitation in our association with bodies throwing science beneath the bus … altitude change science denialism, anti-evolution activism, anti-vaxxers, etc. … that we don’t charge a above yoghurt aggregation abacus to the mix. So, my third claiming to you is to do article effective with your apparently massive profits to abutment science in some way. STEM programs, altitude science acknowledged aegis fund, NCSE support, article forth those lines.
I’m abiding you can amount out a way to do this, and use the after-effects absolutely in your marketing. But remember, #howmatters.
I’ve accustomed the afterward agenda from Chobani’s Customer Loyalty Team:
We apologize about the confusion! No breach meant to the accurate community. This lid is artlessly an ode to no preservatives or additives.
We acknowledge you actual abundant for your acknowledgment and will canyon forth your comments.
So, that’s good. We attending advanced to Chobani kissing and authoritative up to science in some adapted way!
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