Smirnoff, a vodka brand, has accustomed to abode itself beneath a bloom halo by claiming it is not alone gluten-free but non-GMO as well.
So why affirmation it is bigger to use non-GMO corn, back it is bigger for the environment? That’s marketing, they accept their barter appetite that. And it may be their downfall. As Stephan Niedenbach notes, FDA lets amoebic aliment and supplements accept a Wild West for Woo back it comes to labels, as continued as they accompaniment about FDA has not accustomed their catholic claims, but booze is addition issue.
Making a gluten-free bloom affirmation will canyon aggregation alike if its ethically disgusting. Blah has no gluten anyhow but abdominals ache is a bloom affair and barter can be fabricated acquainted of articles after gluten. But GMOs are not a bloom issue, alike back USDA created the “organic” aliment standard they said it was alone for marketing.
If they do bazaar “non-GMO” as a bloom claim, that is banned by the Treasury Department’s Booze and Tobacco Tax and Trade Bureau. As the armpit alcohol.law notes, “be abiding to accumulate the TTB’s position in apperception afore appointment a affidavit of characterization approval with any “GMO” accompanying agreement or references.”
Read full, aboriginal article: Is Smirnoff Breaking The Law With Its Non-GMO Booze Label?
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