For Coca-Cola’s alone Coke canteen attack beforehand this year, the cooler cast printed accepted aboriginal names like Emma and Chris on Coke canteen labels. It ruffled added than a few accoutrement for excluding so abounding beneath accepted aboriginal names.
Coke, it seems, was listening.
With the advice of bounded bureau Gefen Team, Coca-Cola has adapted a alley advance in alive Tel-Aviv into a agenda adaptation of the alone Coke canteen labels. Using a committed smartphone app, bodies in Israel can abide their name to be allotment of the advance experience. The app uses geo-fence technology to affix with the billboard, so as you drive a the billboard, the advance displays your name and you accept a bulletin to your smartphone advice you that your name is up.
According to Coca-Cola, the app accomplished the cardinal one atom in Israel’s app store, so looks like best accoutrement accept gone unruffled this time around. Check out this video to see how the advance works.
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