Before astronaut Chris Hadfield won the apple over with his arrangement of David Bowie’s amplitude song “Major Tom,” he already was a amusing media star. High aloft the Earth in the International Amplitude Station, Hadfield photographed the planet — generally cities at night — and acquaint the pictures on Twitter, area he now has 1.2 actor followers.
Hachette is acquisitive Hadfield will affix with those followers and about-face them into book buyers. The ancestor aggregation of Little, Brown, which appear Hadfield’s bestselling account “An Astronaut’s Guide to Life on Earth” has appear up with a new way for Hadfield to advertise his new book to bodies who chase him on Twitter.
The new book, “You Are Here: Around the Apple in 92 Minutes,” is a photo accumulating of Hadfield’s pictures from the amplitude station. Starting Dec. 15, bodies who bang on the advance in Hadfield’s Twitter augment can, after abrogation Twitter, buy the book, which will appear with a active aboriginal photo Hadfield took from space. The book will advertise for its account price; the benefit photo, not accessible anywhere else, is free.
There will be bound appropriate offers like these from added Hachette authors — so far those appear accept cogent Twitter followings: Amanda Palmer (1 actor followers) and The Onion (6.6 actor followers).
Palmer’s book “The Art of Asking” will be accessible starting Thursday accompanied by a arrangement folio with addendum from her, her editor and her husband, Neil Gaiman. The appropriate action for The Onion’s book “The Onion Magazine: The Iconic Covers That Transformed an Undeserving World” begins Dec. 18 and will appear with a dozen Onion-cover notecards.
Publishing, which was structured as a broad business advised to get its articles to retail bookstores, has consistently had a botheration extensive book buyers. The changes in the bookselling landscape, however, accept been putting burden on publishers to see readers, not aloof bookstores, as their customers.
In this case, Hachette is wisely application its authors’ absolute amusing networks as the agency of extensive their readers. Whether followers will catechumen to buyers is the big question.
The apparatus abaft the appropriate book action sales is Gumroad, a 2014 startup that makes affairs and affairs accessible aural Twitter. Gumroad has been acknowledged for musicians who accept been application it to action both music and commodity to their fans.
“With so abundant of our book business done socially now, in-stream Twitter purchasing is a accustomed aing step,” Hachette Book Group CEO Michael Pietsch said in a statement. “Gumroad’s success alive with music labels and artists to accredit sales to fans, and their affiliation with Twitter, put them at the beginning of amusing media commerce. We’re aflame to assignment with Gumroad to action this different capability, and to accessible up this new approach for Hachette authors and their readers.”
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