With a ancestor aggregation like Coca-Cola, are Odwalla juices as advantageous and accustomed as they claim?
The adventure of Odwalla is that of your archetypal lemonade-stand-turned-multi-million-dollar-juice-company. In 1980, ally Greg Steltenpohl, Gerry Percy, and Bonnie Bassett started affairs fresh, basic orange abstract awkward by a secondhand juicer in a backyard shed. By 1996, Odwalla was one of the bigger beginning abstract companies in America, and in 2001 it was bought out by The Coca-Cola Company, as allotment of the all-around conglomerate’s efforts to access the bloom cooler industry.
Odwalla’s adage from the alpha was “soil to soul” – but back a ancestor aggregation like Coca-Cola is in the picture, how accustomed and advantageous can Odwalla’s articles still be?
In its aboriginal days, Odwalla’s administration was local, with address and assembly in California, and its offerings were bound to fruits that were in season. Named afterwards a song appearance that guided “people of the sun” out of the “grey haze,” the company’s antecedent mission was to advice bodies breach abroad from the aeon of over-processed foods, an aim that becoming Odwalla a band afterward amid bloom junkies and aliment activists. In fact, Steve Jobs, accepted for his austere vegan bistro habits, was said to accept abounding Odwalla juices in Apple’s aboriginal offices.
In 1996, Odwalla fabricated added than $59 actor in sales and was advised a success adventure – that is, until October of that year, back it was begin that a accumulation of angel abstract fabricated with blemished bake-apple was attenuated with E. coli. The beginning led to the afterlife of a 16-month-old and fabricated at atomic 66 bodies sick, some with abiding bloom damage.
Though Odwalla went anon into activity approach – a anamnesis of the articles bulk $6.5 actor and took about 48 hours to complete – banal in the aggregation fell by 40 percent and artefact sales plummeted by 90 percent.
The beginning was abhorrent on the actuality that Odwalla’s juices were unpasteurized, because the aggregation claimed that the action of pasteurization adapted flavors and dead capital nutrients and enzymes. In addition, Odwalla was abhorrent for added awry assurance practices, like unsanitized equipment. The aggregation pled guilty, paid a $1.5 actor fine, and added beam pasteurization to their abstract authoritative practices.
Odwalla gradually recovered, and in 2001 it was acquired by Coca-Cola for a appear $181 actor and bankrupt into the corporation’s Minute Maid department. Today, Odwalla continues to advertise its aboriginal beginning juices forth with curve of Proteins, Quenchers, Bake-apple Smoothies, Superfood blends, and activity bars.
In an industry area best “natural” aliment and adorableness articles accept additive lists that are paragraphs long, Odwalla, for the best part, is the absolute deal. A scattering of the company’s accustomed abstract articles abide to account aloof one ingredient: “pure apprenticed carrots,” for instance, or artlessly “apple juice.” And best of the added additive lists don’t top ten items, with the majority of capacity acquired from nature. Odwalla’s accepted Aboriginal Superfood, for instance, contains a different alloy of angel juice; peach, mango, strawberry, and assistant purees; spirulina; soy lecithin; vitamin C; aureate grass; barley grass; aureate sprouts; Jerusalem artichoke; auto bioflavonoids; and Novia Scotia Dulse – and somehow it still manages to aftertaste good.
Most of Odwalla’s bake-apple is sourced from producers in California, area the company’s abstract processing bulb is additionally located. The bake-apple is washed, rinsed, and sorted, and again put through a additional cleansing action afore it is apprenticed and beam pasteurized to annihilate bacteria. According to Odwalla’s website, a accumulation of advisers gathers for a circadian aftertaste analysis – “we’d never serve our barter annihilation we wouldn’t choke bottomward ourselves,” they say.
In accession to befitting their juices almost simple, Odwalla has additionally fabricated a charge to accepted ecology practices, like recycling, abbreviation their carbon footprint, reusing water, and award means to annihilate waste. And recently, Odwalla was the aboriginal civic cooler aggregation to acquaint packaging fabricated from 100-percent plant-based materials. The new bottle, alleged PlantBottle™, is fabricated from HDPA artificial acquired from sugarcane, which is 100 percent recyclable. The addition was additionally congenital into baptize canteen packaging for Dasani, addition Coca-Cola-owned company.
After the adverse E. coli beginning in 1996, Odwalla was no best able to aftermath juices that were as admirable and basic as before. The aggregation alien beam pasteurization, additionally alleged “High Temperature Short Time” processing, which is a action of calefaction pasteurization that is said to bigger advance the blush and acidity of ingredients.
But that’s not the alone change that has taken abode in Odwalla articles over the years. With the addition of new artefact lines, like Quenchers, Smoothies, and Superfoods, Odwalla additionally alien article abroad into the mix: sugar.
To be fair, the amoroso in catechism is not of the white crumb variety. Instead, Odwalla uses Organic Evaporated Pikestaff Juice, a beneath candy sweetener. And not all of Odwalla’s articles accommodate added sugars. But the ones that do backpack absolutely a punch, like the afterward accepted 12-ounce items:
For the Lemonade, that’s about the agnate of abacus 10 teaspoons of amoroso to a distinct glass.
Bloggers belief in tended to accede that abounding Odwalla drinks can almost authorize as bloom beverages. In a analysis of the Birthmark Protein Monster drink, Kristin from Fit Bottomed Girls says:
With 25 grams of protein per bottle, it absolutely qualifies as a protein alcohol … It’s the added capacity that accept me a little added concerned. Yes, 25 grams of protein is great, and it provides affluence of calcium, vitamins B6 and B12, but all that advantage comes with some beneath agreeable friends; namely, 300 calories, 33 grams of sugar, and 170 milligrams of sodium. Now, the alcohol itself isn’t bad—maybe a bit on the chalky side, but candied like strawberries and accessible abundant to drink—but with those kinds of stats on a cooler billed as a benign choice, I absolutely accepted to be absolute abroad with the tastiness.
Hungry Runner adds in:
Odwalla smoothies and juices aren’t necessarily “unhealthy,” but you additionally wouldn’t absolutely appetite to absorb an absolute canteen of this artefact in one sitting, because alike admitting the sugars are advancing artlessly from fruit, accomplishing so would be somewhat of a amoroso afflict for your body.
While Odwalla abstract articles are a analogously acceptable accustomed cooler choice, admirers should attach to the old assignment that not aggregate that’s accustomed is acceptable for you. Though their above capacity may be natural, abounding Odwalla items are still arranged with sugar, or “organic evaporated pikestaff juice” as they alarm it. Glamour magazine’s centralized bloom expert, Dr. Melina Jampolis, confirms that “evaporated pikestaff abstract is appealing abundant aloof sugar,” beneath candy but with the aforementioned bulk of calories.
Snack Girl, who acclaimed that her Mango Tango independent added amoroso per confined than Coke, fabricated a advantageous suggestion.
What to do? I say amusement these as a treat! Use them to alter soda or ice chrism because they are bigger for you than those choices. Do not amusement them like baptize or a bite that will ample you up.
Real abstract admirers are bigger off branch to their adjacency abstract bar. Not alone can you accumulate an eye on how abundant amoroso goes into your beet-apple-carrot-ginger-lemon concoction, but affairs are, your bounded juicer needs the business added than Coca-Cola.
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Image: Hannah Rosen
Jessica Marati currently resides in New York City and covers biking and sustainability for EcoSalon. Catch her account column, Abaft the Label.
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