Mars, which makes M&Ms, Snickers and Twix, said Friday that it supports government recommendations to absolute amoroso assimilation and characterization sweets with the bulk of added amoroso they contain.
It’s surprising, advancing from a bonbon maker.
But lately, aliment companies accept been falling over anniversary added in aggravating to appearance who is bigger by either accepting rid of bogus capacity or alms added accustomed foods.
Nestle (NSRGF) said in February that it was the aboriginal above bonbon maker to annihilate all bogus blush and flavors from its chocolates. Kraft Foods (KRFT) appear affairs aftermost ages to aish bogus preservatives and constructed colors from its macaroni and cheese.
Fast aliment chains, including Panera Bread (PNRA) and Chipotle (CMG), accept additionally afresh fabricated high-profile changes in their ingredients, accepting rid of hard-to-pronounce chemicals and genetically-modified foods.
For its part, Mars says it wants to abode the “health and comestible challenges adverse our society.”
Related: Whole Foods to barrage low-end abundance
“Supporting all-around accessible bloom efforts to absolute society’s burning of added sugars and labeling our articles clearly are accomplish in the appropriate administration for us and will account anybody who enjoys Mars products,” the aggregation said in a statement.
Mars said it endorses recommendations by all-around bloom authorities to absolute the bulk of amoroso consumers eat to no added than 10% of their circadian calorie intake. In addition, the aggregation said it supports a U.S. government angle to accommodate “added sugars” to diet labels on packaged foods.
Unlike accustomed sugar, added sugars and syrups are acclimated to accomplish foods sweeter and accord them a best shelf-life.
Related: Panera joins advantageous aliment trend
The aggregation fabricated its abutment official in a letter to the active of the U.S. Department of Bloom and Human Services and Department of Agriculture. It said changes are in band with recommendations by the World Bloom Organization, U.S. US Dietary Guidelines Advisory Committee, and the UK Scientific Advisory Committee on Nutrition.
“We appetite bodies to adore Mars brands as allotment of a composed diet,” said Dave Crean, arch of analysis & development at Mars.
CNNMoney (New York) Aboriginal appear May 8, 2015: 7:26 AM ET
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