Scotch whisky cast Johnnie Walker has recruited Chinese artisan Maleonn to coact on its Mid-Autumn Anniversary business campaign.
Maleonn is an award-winning a Chinese artisan who has acquired a band afterward for his affected and cornball photographs.
The Shanghai-based artisan has distinctively advised a alternation of limited-edition allowance boxes for the liquor brand, featuring Johnnie Walker’s iconic ‘Walking Man’ and illustrations of Chinese moon goddess Chang-e in appearance of the Mid-Autumn anniversary in end September. The centuries-old Mid-Autumn anniversary is a Chinese autumn anniversary that will be acclaimed on September 30 this year and is one of the above cultural contest on the Chinese calendar.
The limited-edition boxes were created for Johnnie Walker’s Red Label, Gold Label, Black Label, Platinum Label and Blue Label ranges, anniversary of which will appear with a chargeless allowance alignment from a argent alembic to a set of tumblers.
This is not the aboriginal time the Scotch whisky cast has roped in bounded artists to co-produce its business campaigns in China. Early this year, it partnered with acclaimed Chinese blur administrator Jia Zhang Ke to aftermath a alternation of abbreviate documentaries in abode of advertisements, bidding the accord of Chinese netizens on internet and microblog platforms.
Johnnie Walker, endemic by British liquor bunch Diageo, additionally collaborated with China’s top blogger Han Han in 2010 for a attack in which over 100 bloggers alternate in a agitation about the new bearing of Chinese, generally accepted as ‘Rubber Generation’, and their perceived abridgement of appetite and drive.
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