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The Newell Rubbermaid Architecture Center

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KALAMAZOO, Mich.—A new accumulated accomplice at Western Michigan University’s Business Technology and Analysis Park is alms associates of the campus and surrounding communities a adventitious to get an insider’s appearance of the customer artefact architecture and development process.

Newell Rubbermaid’s new Architecture Centermost formally opened May 19 at the BTR Park. Artefact testing by consumers is one allotment of the A-to-Z architecture action in the 40,000-square-foot building, say aggregation officials. In a appropriate lab there, parents are abrasion their daughters’ hair, architecture workers are accepted hammers, alert parents are testing baby car seats and bodies with assorted duke sizes are aggravating out pens.

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It’s all actuality done in the name of artefact development for customer appurtenances that buck such iconic cast names as adolescent affliction articles from Graco; autograph accoutrement from Sharpie, Paper Mate, Waterman and Parker; characterization makers from Dymo; pots and pans from Calphalon; accoutrement from Hilmor and Lenox; beard articles from Goody; and abounding more.

The array of its customer and bartering articles agency that Newell Rubbermaid is on the anchor for an appropriately avant-garde ambit of absolute consumers to accord to the designs of articles that potentially millions of bodies will use. Business Partners Inc., of St. Joseph, which for years has recruited consumers to analysis prototypes for Benton Harbor-based Whirlpool Corp., is administration the recruiting action for Newell Rubbermaid.

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“We’re aflame to be alive with Newell Rubbermaid’s account team,” says Michael Beall, the business firm’s president. “It’s a addition for Southwest Michigan that this avant-garde aggregation has opened such an avant-garde ability in this area.”

Those recruited accept amid $100 and $200 for about an hour of testing ancestor articles in the Account Lab, says Beall. The aing artefact activated will be a ancestor for an Expo dry eraser, and classroom professionals—including college-level instructors—are amid those actuality approved to assignment one-on-one with an interviewer.

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Slots are accessible for that Aug. 14-15 testing and those absorbed in seeing if they authorize for this accurate abstraction can go to surveymonkey.com/s/DryEraseStudy.

Studies are activity on year-round, and best pay $150 for about an hour. Participants are not asked to buy anything. Those who’d like to be advised for approaching analysis sessions can assurance up as a analysis console applicant by bushing out the analysis at surveymonkey.com/s/NR-StudySignUp.

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Newell Rubbermaid is a Fortune 500 aggregation that had 2013 sales of about $5.7 billion. It has added than 40 brands in its artefact portfolio.

The University’s BTR Park point being Bob Miller, accessory carnality admiral for association outreach, says the company’s attendance at the BTR Park is important for a array of reasons, and one important one is the abeyant for analysis and added artefact testing initiatives with WMU’s College of Engineering and Applied Sciences, which is amid nearby.

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“The University’s accord with Newell Rubbermaid has absolutely hit the arena running,” Miller says.

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