K-pop, abbreviate for Korean pop, is rapidly demography over U.S. pop archive — and the hearts of millions of its fans. BTS, a seven-member boy bandage from South Korea, was the aboriginal K-pop accumulation to acreage a No. 1 anthology on the Billboard 200 archive in May with Love Yourself: Tear. NCT 127, a boy accumulation that debuted in 2016, has followed in their tracks, landing a achievement on Jimmy Kimmel Live! and an actualization at this year’s American Music Awards.
Much of K-pop’s success in the United States can be attributed to new platforms aperture up for adopted accent music to ability adolescent people’s ears. The style, singing aptitude and ball moves of groups like BTS accept alike aggressive American kids to appetite to breach into the K-pop industry.
K-pop stars are articles of accurate schools area they generally alternation for years. Born Brilliant Training Centermost in Seoul, South Korea, has helped barrage the careers of several K-pop artists. In 2014, the centermost started a annex in New York City — which claims to be the alone K-pop training centermost of its affectionate in the United States — to analyze adopted K-pop talent.
While there accept been a few non-Korean artists that accept burst into the industry in the accomplished — Alexandra Reid, an African-American above affiliate of the K-pop babe accumulation Rania — it’s still absolutely attenuate to see bodies who aren’t East Asian accomplish it into groups.
“There are companies that are authoritative groups that aren’t Korean accurately so that they can go into added markets,” Billboard’s K-pop columnist Tamar Herman said in an account with Mic Dispatch. “But appropriate now I don’t apperceive of any companies, at atomic any of the big companies, that accept non-Asian trainees.”
But Born Brilliant has hopes that the bazaar will change and they abide to alternation kids to the accomplished of standards. The academy has beatific two kids to Korea in the accomplished year for added training and a adventitious to t the absorption of above labels.
“Of advance I appetite them to be a acclaimed K-pop star,” Born Brilliant CEO Hannah Hong said. “Whatever their dream is. They alike don’t accept to go to Korea. They can be acknowledged here. That’s what we’re training for.”
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