Waitrose has launched a ambit of bisected bottles of wine in a bid to cut bottomward mid-week alcoholism.
The upmarket bazaar alternation says its new band of own-label wines are ideal for a ‘midweek black meal’.
The band could help solve the bind faced by abounding couples who appear home from work, accessible a canteen of wine and again either alcohol it all or leave the half-finished canteen for addition time.
Because you’re affirmed ‘fresh’ wine whenever you appetite while befitting an eye on how abundant you’re absolutely drinking.
It is believed to be the aboriginal time a UK bazaar has awash bisected bottles of own-label wine.
Up to now alone mini-bottles absolute 18.7cl or 20cl wine accept been available, which accommodate a distinct glass.
Waitrose’s new Blueprint ambit of wines will appear in accepted 75cl admeasurement bottles and 37.5cl sizes too.
The ambit includes 38 wines, six of which will appear in a half-bottle admeasurement of 37.5cl.
The ambit is aimed at the mid-tier bazaar with abounding admeasurement bottles alignment from £5.99 for a South African Fairtrade Merlot to £12 for an Amontillado adherent wine.
Prices for the 37.5cl bottles ambit from £3.49 to £4.99.
A bisected canteen of wine will accord two glasses anniversary absolute 187.5cl of wine, a admeasurement amid a average 175cl and ample 250cl canteen of wine in a pub.
Alternatively it will accommodate four baby glasses of wine, anniversary absolute 93.7cl, beneath than a baby pub admeasurement of 125cl.
The accumulating has one prosecco, one rose, two fortified, bristles red and bristles white wines and is a admixture of New and Old World varieties.
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A Waitrose agent said: ‘Last anniversary saw the aboriginal appearance of the barrage of Waitrose Blueprint – a mid bank ambit of own characterization wines.
‘As allotment of this launch, we are additionally introducing six bisected canteen versions of some of the best accepted wines in the range, to action barter an another to the abounding 75cl bottle, conceivably for a midweek black meal.
‘Waitrose Blueprint wines are crafted to reflect the world’s archetypal regions and styles.’
Waitrose has been steadily accretion the contour of its wines with the addition of added wine confined and wine accessories in stores, additional cut amount promotions.
English wines accept accepted a big success for the bazaar chain, which beforehand this year appear it was accretion wine assembly at its Leckford acreage by 50%.
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