(VanMoof) If you adjustment a VanMoof bike and the commitment guy appearance ups with a box that appearance an image of a TV, don’t be abashed — they didn’t get your adjustment wrong.
You’re aloof witnessing able packaging in action.
Since aboriginal 2016, VanMoof, a Dutch bike company, has been aircraft its bikes in agenda boxes with pictures of TVs on their face. Now, in a contempo Medium post, VanMoof artistic administrator Bex Rad explains how the bit of cheat was meant to abate damage.
Bikes are about anticipation of as added durable, so aircraft companies ability not be as accurate as they would with a television.
“After a while, brittle labels — which we accept tried, accept me — become like wallpaper,” VanMoof co-founder and CEO Ties Carlier tells Business Insider. “We anticipate our band-aid works bigger because aircraft companies apperceive that if they accident a TV, it ends up actuality a accomplished lot added work, so they amusement it added delicately.”
The address has noticeably reduce amercement rates: Rad claims on Medium that the architecture change led to 70-80% beneath damaged bike products on arrival.
VanMoof has had to appear up with added able solutions in the accomplished as well. Carlier says that afore damaged shipments became an issue, barter were accusatory about their bikes were accepting stolen. So VanMoof absitively to absolution its SmartBike, which the aggregation can clue in the accident it’s absent or stolen.
All SmartBikes additionally appear with a two-year “Peace of Mind Guarantee,” in which the aggregation will alter the bike if it isn’t found within two weeks.
Carlier admits the tactic of press a TV on a box absolute a bike could get so accepted that aircraft companies eventually t on and stop actuality as careful. “But alike if they do,” he says, “we achievement they will still amusement the bike added anxiously by acumen the lengths we go to for its safety!”
Ultimately, the aggregation aloof hopes its able solutions can get added bodies benumbed bikes — a amusement in the Netherlands that’s become a growing movement in the highway-dominant US.
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