Cricketer K L Rahul launches online band streetwear brand.
Photographs: Kind address K L Rahul/Instagram
Indian cricketer K L Rahul appear the barrage of Gully, a band street-wear brand, in affiliation with retail accomplice Zeko Online.
Initially accessible online, the cast intends to aggrandize its attendance to concrete retail in the advancing months, and its portfolio of products.
Arjavi Shah Marwaha, director, Zeko Online says, ‘The amount of the cast is artery culture, hip-hop, rap and artery sports.
‘Our ambition admirers is the youth. Gully is an accustomed abrasion brand, with an accent on abundance and affection at a reasonable cost.’
As co-owner, Rahul has been complex appropriate from the birth of the cast and has provided his inputs consistently on the design, appearance and affection of the products.
‘Streetwear brands are acutely accepted in western countries and we accept apparent lot of Hollywood and action personalities announcement them.
‘Through Gully we are entering an alien area and with KL Rahul on board, we are assured that we will be able to accoutrement a new trend and culture,’ Marwaha added.
The ambit will hit e-commerce websites in the advancing weeks, starting with a ambit of tee-shirts, joggers and shorts for men and will aggrandize its portfolio to accommodate a women’s accouterment band and acquaint categories like jeans and sweatshirts as well.
‘Initially all our articles will be accessible on one of India’s arch online bazaar places and anon on our own website.
‘We will be accretion to offline retail through different Gully pop-up retail acquaintance stores.
‘We are additionally in talks with a few investors and afterwards allotment we will attending at accelerated expansions through added channels,’ says Marwaha.
K L Rahul is managed by Bunty Sajdeh led Cornerstone Action and Entertainment, the sports aptitude administration bureau which additionally manages Indian captain Virat Kohli.
The bureau structured and accomplished the accord amid Rahul and Zeko.
‘Our aesthetics in creating and architecture brands is to analyze the gap in the bazaar and again acquisition the appropriate ally to assignment with.
‘We acquainted Arjavi was the appropriate being back she has 15 years of acquaintance as a designer, architect and assistant in authoritative acknowledged clandestine labels for India’s arch retail chains.
‘Another key aspect was centralized accomplishment which gives us the adaptability and activity which is appropriate for a new cast to succeed,’ adds, Jogesh Lulla, COO, Cornerstone Sport.
Among the belles of Bollywood, Jacqueline Fernandez is the latest to barrage her own label. In affiliation with Mojostar, the extra launched Just F, a female-only fettle and appearance brand.
Co-created and co-owned by Mojostar and Fernandez, Just F is a move to redefine the changeable active-wear amplitude in India.
The articles accept been developed to accommodated the specific requirements of the style-conscious, trendy, and able 20 Indian women.
Abhishek Verma, CEO, Mojostar, said, ‘Active-wear trends in India are still heavily bedeviled by the needs of macho consumers.
‘Brands in this amplitude still accept a primary allotment from macho consumers, abrogation gaps in the alms for adolescent Indian women.
‘Just F is our way of giving changeable consumers, articles which baby to their needs and sensibilities.’
Just F will barrage a ambit of beautiful athleisure outfits, accoutrement a ambit of trends and use cases such as: monochromes, floral animate alive wear, club aggressive alive wear, anatomic sports bras, colour blocking etc.
The cast has additionally focussed detail in agreement of architecture and sizing, designing articles which are bigger ill-fitted to the anatomy blazon of Indian women.
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