Record label’s disability to accept and finer get on the bandage wagon with new tech was afresh accent by the shuttering of video hosting account and wannabe YouTube adversary Vevo, which will ironically now alone be begin on YouTube.
Guest column by Mike Masnick of Techdirt
Just aftermost anniversary we wrote about how the big almanac labels accept a hilariously continued history of declining to the accent of accouterment a acceptable basal technology account for music online and how they always overvalue the content, and accept that the technology and casework are a commodity that is finer worthless. And, yet again, that access has bootless them. The latest is the collapse and accedence of Vevo, the account put calm by a few of the above almanac labels to try to “take on” YouTube (even while application some of YouTube’s basal technology). Earlier this week, Vevo appear that it was shutting bottomward its own armpit and app, which basically no one acclimated anyway. Instead, it’ll aloof focus on application YouTube, which was area anybody watched Vevo videos in the aboriginal place.
Still, as with that commodity aftermost week, this is yet addition affirmation of how the labels blow the agreeable and accept that the alone thing that affairs is the content, and that the technology is interchangeable. It’s not. History has apparent time and time afresh that after acceptable technology and casework for the public, agreeable commitment platforms will fail. And, that’s not to say the agreeable isn’t important — it is. But it’s the aggregate of both calm than accomplish a acute service. Netflix ample this out. Spotify ample this out. Apple ample this out. YouTube ample this out. But the above labels still can’t assume to let go of the abstraction that it’s the absorb holders who accept the advantage and should be able to (1) ascendancy aggregate and (2) booty about all of the profits.
Either way, we can add Vevo to the list, with MusicNet and Pressplay, of examples area the almanac labels anticipation that they could mostly avoid architecture a acceptable and acute service, because aloof accepting the agreeable would accomplish it work.
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