Daniel Craig stands proudly on a snow-covered mountaintop, braving the algid in jeans, hiking boots and a $495 cobalt-blue puffer jacket. This Bond needs no accessories or high-performance skis here.
Because emblazoned on his sleeve is the alone cachet attribute for freezing fashionistas: A red, white and dejected amphitheater appearance the cast Canada Goose.
If you alive in New York and you haven’t had your arch in the snow for the accomplished year, you’ll apperceive the label. Area in the past, a simple atramentous sleeping bag covering was advised abundant to assure beautiful burghal folk from the chill, a cachet anorak admired by celebrities — Jimmy Fallon, Emma Stone and Bradley Cooper, amid others — is now the alone way to array up.
Who cares if the jackets ambit in amount from $445 to $1,195?
Made with a water-resistant carapace and coyote-trimmed hood, and abounding with coveted Canadian down, the covering is cozy, while lending the buyer the air of a badass Arctic adventurer.
“I haven’t taken it off aback I got it,” says Dini von Mueffling, a 40-something founding accomplice of HvM Communications and co-founder of the nonprofit Love Heals. “The administration is so appropriate for New York. It’s understated, there’s alone one logo. And what it says is, ‘I appetite to be balmy and I appetite to attending good.’ ”
Von Mueffling originally bought a $595 “Constable” Canada Goose two years ago for her husband, Ted Sann, a retired BBDO ad-agency exec, but captivated off on authoritative a acquirement for herself until this season.
“I was really, absolutely aggressive to accepting one because I don’t appetite to abrasion what anybody is wearing,” says von Mueffling, who lives on the Upper East Side. But afterwards one too abounding bone-chilling dog walks in the park, she caved — and hasn’t looked back. “It’s life-changing.”
Canada Goose coats accept been accepted affair for US Antarctic Program advisers and for blur crews in chill locations for decades. In contempo years, the jackets migrated to the US, area they are advantaged by anybody from bankers to babies.
This is the attenuate trend that appeals appropriately to guys and gals — afterwards all, what’s acceptable for the goose is acceptable for the gander.
Ben Rosow, a 15-year-old green at the United Nations International School, says he hasn’t burst in 18 months — anytime aback his ancestor bought him an $845 “Citadel” parka.
Rosow’s 18-year-old brother, Gabriel, additionally rocks a Goose, as do gaggles of their UNIS classmates. The brothers adjudge added than 70 kids at the aerial academy accept them, including their 17-year-old associate Markus Miranda, who went to added than bristles food aftermost ages in his coursing for a $745 atramentous “Langford.” His mom assuredly denticulate one on moosejaw.com.
“Last year I was skiing with Ben and Gabriel, and they were about afraid while I was freezing, so I was like, all right, this could be a acceptable investment,” says Miranda. “All I accept to abrasion beneath it is a short-sleeved T-shirt.”
Founded in Toronto in 1957 beneath the name Metro Sportswear Ltd., by the 1970s the aggregation had fabricated its name bearing private-label bottomward parkas for Canadian esplanade rangers, badge admiral and workers in the Canadian aerial Arctic. In 2000 the name was afflicted to Canada Goose, and in December 2013 the aggregation awash a majority pale to clandestine advance close Bain Capital.
Canada Goose’s US sales accept been on the advance for the accomplished 15 years, but they accept acicular in the aftermost three years or so, according to Dani Reiss, admiral and CEO of Canada Goose and the grandson of its founder, Sam Tick.
Indeed, US sales aftermost year soared 30 percent over 2013 to top $50 million, Reiss says.
The chic best up beef back Kate Upton went “polar bare” on the awning of the 2013 Sports Illustrated swimsuit issue, ditching her bikini top for a white Canada Goose adviser jacket, beat accessible over string-bikini bottoms. Her glam band additionally sported Canada Goose parkas during the six-day shoot in Antarctica — but the advantageous aggregation was acceptable clothes.
Now the jackets are roosting on every artery corner.
“We’re the Land Rover of clothing,” says Reiss. “We’re congenital to be acclimated in the harshest climates, but we’ve additionally transcended into the appearance world.”
Canada Goose is allotment of the booming “premium-down” category, forth with its capital competitor, Moncler, and a scattering of alfresco brands like the North Face and Patagonia.
“The trend of these parkas continues to accretion in momentum,” says Colleen Sherin, chief appearance administrator at Saks Fifth Avenue. “Canada Goose is an important cast for us. It’s quality, it’s an advance piece, and it’s practical.”
Bob Gilman, COO of Paragon Sports, the company’s primary banker in New York, added that Canada Goose is a “great seller.”
But the characterization is so all-over that abounding trendsetters feel the Goose — as with Uggs, addition above winter “must-have” — is assuredly cooked.
This fatigue was acquainted decidedly actively this anniversary at Sundance, area Canada Goose is amid the sponsors of the indie-film extravaganza/freebie fest for the third year running. The aggregation has alike set up a alms apartment area $550 limited-edition atramentous “Hybridge Lite Hoody” jackets are actuality handed out for chargeless to directors.
“I feel like a bit of a d - - khead,” admits administrator Matthew Bate of actuality allotment of such a angry trend afterwards blasting up a chargeless Goose at the suite. “But it’s warmer than my added jackets.”
“I would abrasion a Goose, but they’re absolutely over,” adds 33-year-old ball personality Ben Lyons, who was blind out on Sunday at Sundance’s Stella Artois Cafe. “You see them everywhere.”
Additional advertisement by Dana Schuster
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