SA’s super-rich doesn’t shy abroad from affluence brands, be they supercars, clandestine jets, watches, booze or clothing.
© Muhammad Faiz Zaki via 123RF
Although the abstracts appearance a bead in acquirement from 2015 to 2016 from $2.4bn, SA still acme added African countries such as Kenya, Nigeria, and Angola back it comes to affluence sales.
According to the research, the top-selling affluence car for 2016 in SA was Porsche, followed by Ferrari, Bentley, Rolls Royce, Maserati, Aston Martin, Lamborghini, and McLaren.
Porsche was additionally accepted in Kenya, Egypt, Nigeria, Angola, Mauritius, and Morocco.
When it comes to absolute liquor labels, Africa’s wealthy, including South Africans, were more affairs Johnnie Walker Blue Label, Dom Perignon Champagne, Hennessy Cognac, Glenmorangie Whisky and Moet & Chandon Champagne.
Items frequently begin in the closets of the affluent ambit from Rolex and Breitling watches, to Louis Vuitton and Gucci handbags, Christian Louboutin and Jimmi Choo shoes as able-bodied as Zegna and Hugo Boss suits.
Ninety Nigerians are private-jet owners, and 310 biking in them.
Jeremy Nel, business administrator of affluence business accumulation Affluence Brands, says: “The ultra-high-net-worth bazaar moves in rarer air, area personalised articles are tailored for clients’ alone requirements and they don’t absolutely affliction for any akin of labelling to advertise their positioning.”
“Luxury brands tend to differentiate themselves by either price, quality, timelessness, absence or celebrity endorsement,” Nel says.
These elements bell with the affluent who seek “to adjust themselves with a specific cast that personifies these attributes”, he says.
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