A British cloister disqualified that New York-headquartered Greek yogurt aggregation Chobani cannot characterization its articles “Greek yogurt” in the U.K. The reason? Its yogurt is fabricated in the U.S.
While Italian bathrobe and French chips accept continued been accustomed as common t admitting their names, Greek yogurt is new on the scene, and some companies would like to accumulate it in the country – at atomic in agreement of production. Fage, a Greek aggregation and one of Chobani’s competitors, argued in the case that the “Greek yogurt” characterization addled barter to accept the artefact had been fabricated in Greece. The absoluteness is that Greek yogurt differs from approved yogurt alone in the cardinal of times it is artificial during the assembly process.
While the British cloister agreed with Fage, Chobani charcoal afraid to accord up the fight. The aggregation affairs to address the accommodation to the Supreme Court.
Related: Chobani’s Secret to Making Barter Feel Like Family
Chobani launched in 2007 and has bound become the top agent of Greek yogurt in the U.S. In 2012, the aggregation launched their articles in the U.K., area Fage has reigned as the arch Greek yogurt brand.
“We abide of the appearance that the citizenry of the U.K. apperceive and accept Greek yogurt to be a artefact description behindhand of area it is made,” Chobani said in a statement. “We abide committed to the U.K. bazaar and to breaking the cartel on the use of the appellation Greek yogurt enjoyed by Fage.”
While Chobani played a huge role in Greek yogurt’s acceleration in the U.S., contempo months accept been adamantine on the chain. A redesign sparked controversy, as the company’s yogurt containers shrank to 5.3 ounces from 6 ounces, while actual the aforementioned price. This accomplished December, Whole Foods pulled Chobani from their shelves due in allotment to affair over genetically adapted ingredients.
Related: Chobani Yogurt’s Success Starts Area a Giant Left Off
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