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J’adore Absolu is the newest accession to the J’adore collection. Image credit: Dior

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French couture abode Christian Dior is reuniting with a longtime agent for a gilded campaign promoting its newest accession to the J’adore collection.

Actress Charlize Theron stars in the addition video for J’adore Absolu, a added floral estimation of the house’s archetypal J’adore fragrance. Over the years, abounding J’adore efforts accept focused on Ms. Theron herself, but the newest blur surrounds the iconic adorableness with an army of able women.

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“Charlize Theron has been the face and apotheosis of J’Adore Dior aback its aboriginal barrage in 1999,” said Rony Zeidan, architect and creative administrator of RO New York. “With about 20 years beneath their belt, Charlize looks added godly than anytime in this aperitive beginning blur that solidifies the brand’s bequest as this all aureate Cleopatra-inspired avant-garde nomad.”

Mr. Zeidan is not affiliated with Dior, but agreed to animadversion as an industry expert. Dior was accomplished for comment.

Gilded goddessesDirected by Romain Gavras, the J’adore Absolu blur is set in a Turkish-inspired ablution abode decked in gold. After assuming women dressed in tulle and gold gowns lounging by the pools, the camera finds Ms. Theron in the water.

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As the ballsy account begins to intensify, Ms. Theron begins to acceleration from the baptize and access the camera. Everything in the ample room, including her shimmery but attenuate makeup, reflects the gold cast of J’adore.

Charlize Theron allotment as the face of J’adore Dior

When Ms. Theron accomplish out of the pool, the exhausted of Kanye West’s clue “Flashing Lights” begins. A contour of her anatomy is shown, but her actualization is able and affected instead of ualized.

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Now cutting her own haute couture gown, Ms. Theron leads the women as they confidently strut barefoot through the gold temple.

Ms. Theron is amidst by women in the newest ad. Image credit: Dior

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As she break away, Ms. Theron whispers “J’adore” to the camera.

The J’adore accumulating includes the archetypal J’adore eau de parfum, as able-bodied as J’adore L’or and J’adore in Joy, amid others. J’adore Absolu has addendum of jasmine, rose and orange bloom and is added amber in blush than the aboriginal fragrance.

Fragrance effortsDior has afresh refocused on its fragrances, absolution new scents and new campaigns.

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The cast launched its newest scent with the advice of one of the brand’s most relatable celebrity ambassadors.

Joy by Dior, the label’s aboriginal aroma barrage in about two decades, is meant to address to adolescent women who accept yet to embrace affluence scents. Actress Jennifer Lawrence, who is accepted for her down-to-Earth personality and award-winning blur career, stars in the Joy attack (see story).

The appearance abode additionally built on its accord with Natalie Portman as the clothing of the aroma Miss Dior with a atom that beheld added as a music video accumulated with a blur bivouac rather than a aroma ad.

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Ms. Portman took her abode as Miss Dior yet again, but channelled her blur anatomy a little more. The atom asks viewers, “And you, what would you do for love?” while amalgam a anecdotal meant to put the focus on a ablaze adulation activity (see story).

Ms. Theron best afresh appeared in a J’adore attack aback in 2014. In “The Approaching is Gold,” she uses a cottony braiding to ascend to the top of a arch in Versailles with an aperture in the center.

A voiceover narrates that although the accomplished is beautiful, one cannot alive there and to escape one charge move upward. The narrator tells admirers that “the approaching is gold.” As this is said, Ms. Theron emerges through the window in the arch and a burghal covered in aureate lights is apparent (see story).

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“Charlize and J’adore are alike and it’s absurd to see that she has remained the face of this aroma aback day one, article rarely apparent in the apple of beauty,” Mr. Zeidan said.

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