The John Walker is affluent in abounding of the means that calculation in the apple of whisky – at atomic in some circles – colour, aftertaste and amount tag.
A bound copy attenuated whisky from the Johnnie Walker label, it is a accolade to the architect of the brand, created from attenuate banal from nine of the Scottish distilleries that operated in the 1800s during John Walker’s day.
The end aftereffect is smoky, acknowledgment to the 100-year-old copse oak casks it was stored in, with undertones of honey and spice. It goes accurately with dejected cheese at the alpha of a meal, and alike bigger with amber truffles at the end.
As Johnnie Walker’s exceptional product, it packs a bite not alone in agreement of flavour but additionally price.
A canteen will set the whisky lover aback $5850 and availability ability be a bit of a problem.
The company’s cast agent Jonathan Driver has formed for the aggregation for added than 20 years and helped barrage the authority Dejected Characterization ambit of which The John Walker is a part.
“We are aggravating to accomplish article that has elegance, sophistication, anatomy and nuance,” he said.
“This is our adventitious to appearance off being that we are appreciative of. It shows off what the guys [blenders] can do, and there’s a bazaar for it.”
Driver said barter ranged from the ultra-wealthy adept to the beneficiary to the accustomed whisky lover.
Two aircraft families anniversary airtight up a canteen during a tasting in Beirut. In the Dominican Republic, a Dutch restaurant buyer added one to his shelves.
It’s acutely been a acknowledged branding exercise for the company, decidedly at the affluence end of the market.
Driver said sales had been strong, alike admitting it was launched during the all-around banking crisis, and there’s been a flow-on aftereffect of a 15 per cent access in sales of the aing whisky down, the King George V, which retails for about $1300.
For not abundant beneath than a canteen of the King George V, whisky lovers can try the top bead by the glass. Driver appear that Charlie Trotter’s bar in San Francisco sells it for $US650 ($855) a dram.
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