Rob Wong is admiral of Agri-Neo, a aliment assurance technology aggregation accepted for Neo-Pure, an amoebic antibody ascendancy band-aid for seeds, grains and nuts.
Food assurance has appear a continued way back the access of the millennium. We’ve witnessed a about-face in customer appetence against healthier, fresher articles and ingredients. This includes aliment assurance and wellness initiatives like non-GMO, organic, BPA-free and apple-pie label.
These movements accept been apprenticed by customer appeal except for apple-pie label. According to Nielsen, 93% of consumers accept purchased apple-pie characterization articles at grocery stores. This is a abundant thing. Bodies are acceptable added and added acquainted of area their aliment is advancing from and what goes into their meals.
Unfortunately, there is no absolute analogue or accepted for apple-pie label. The appellation does not automatically beggarly accustomed or organic. It is an awning appellation that is meant to appearance a abridgement of bogus or awful candy ingredients.
So yes, the whole-grain muffins you buy at the grocery abundance ability actual able-bodied be advised apple-pie label. But what happens to the capacity on their way to acceptable that muffin? A key footfall during processing is ensuring capacity are aliment safe. What this agency is implementing a antibody ascendancy footfall to abate the accident of accepted and adverse bacilli like salmonella.
The check is that capacity are generally advised in a adverse way that alters their acidity and comestible value. Let’s booty a attending at the best accepted antibody ascendancy accomplish acclimated on accustomed ingredients:
Steam – Superheated, vaporized baptize solution
Fumigation –Chemical gas
Irradiation – Ionizing radiation in the anatomy of gamma rays, x-rays or electron beams
Pasteurization –Heat at capricious degrees and timeframes
Each of these accomplish either uses calefaction or chemicals to annihilate pathogens, appropriately altering the foods’ flavor, actinic structures, comestible amount and taste. A 2013 IFIC Foundation analysis begin that chemicals are the cardinal one agency American consumers accede in agreement of aliment assurance (84%), followed by affliction from bacilli (79%).
There’s some affectation activity on here, and it’s not the accountability of consumers. Consumers appetite to eat healthy, but they don’t accept the time to apprentice how capacity are controlled, apple-pie and shipped.
You won’t accept a adamantine time acceptable addition that the aliment accumulation needs to be safe. What we’re aggravating to do is afford a ablaze on how the capacity we eat every day — and accurately those in alleged clean-label articles — still run the accident of actuality advised with a chemical-controlled antibody band-aid or a heat-based band-aid like beef that awfully alters the food’s accustomed accompaniment by aspersing the aftertaste and comestible value. That accomplished atom muffin doesn’t complete too appetizing if the abrade is albino and the basics on top are superheated or fumigated to ensure aliment safety.
Consumers don’t aloof appetite organic, they appetite aliment assurance as attributes advised – a accurate farm-to-table acquaintance after the accretion steps, chemicals and processes that adapt a food’s accustomed state. It is this trend that is active addition above the aliment industry.
There are a lot of abundant companies out there that go aloft and above artlessly affair the authoritative requirements appropriate by law – Johnvince Foods in Canada, Aurora Articles and Rocky Mountain Foods, aloof to name a few. They’re affair customer demands for beginning affection and advantageous products, and accomplishing so in agency that drive artefact adverse for their companies, assure consumers and set the accepted for what it agency to accept accustomed capacity and a apple-pie label.
Technology is aition every industry imaginable, including food. Perhaps consumers aren’t demography apprehension because it is activity on abaft the scenes with bodies like farmers, processors, manufacturers and grocers. But back you’re walking bottomward that alley at the grocery store, I’d like to assignment you with account additive labels and account up on the companies you’re purchasing from. We’ve appear a continued way in the accomplished 18 years – acknowledgment in ample allotment to you, the customer – but there is still a lot of assignment to be done.
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