Fourpost is putting its hat in the retail arena, but not via the archetypal model.
The aggregation will accomplish its admission on Nov. 1, aperture spaces at the two bigger malls in North America: Mall of America in Bloomington, Minnesota, and West Edmonton Mall in Alberta, Canada. Fourpost’s retail archetypal will accommodate a accumulating of “studio shops” and eatries advised to affix bounded businesses, agenda citizenry and added arising brands with shoppers. The New York City-based aggregation expects to accessible several added locations in 2019 beyond the nation.
According to Fourpost, its archetypal lowers the barrier to admission for brands who appetite to accessible a concrete abundance by giving them admission to prime absolute acreage and a turnkey band-aid that includes abiding leases, aerial rents, basic expenditures and operational logistics. Each flat boutique comes with fixtures, signage, lighting, POS hardware, and Wi-Fi, as able-bodied as admission to accident amplitude and added amenities. Brands can accept one of three shapes for their space: cube, rectangle or triangle.
In addition, Fourpost’s SaaS dashboard gives accommodating cast associates admission to accoutrement and resources, including committed onboarding and annual management, business training, calendars and accident bookings, and billing. The dashboard helps the brands cross storefront data, and accretion advantageous insights and analytics to abound their businesses. Associates can additionally connect, allotment information, and ask questions of one another.
“Today, brands are ambitious bigger options for brick-and-mortar,” said Fourpost architect and CEO Mark Ghermezian. “The industry has not kept clip with avant-garde retail. We congenital Fourpost to absolutely re-architect the action by architecture a association and breath beginning air into what has been a dried industry amid landlords and brands for hundreds of years.”
Fourpost was founded by Mark Ghermezian, whose family’s Triple Five Group operates the bigger arcade malls in North America. Prior to Fourpost, Ghermezian was the co-founder and CEO of Braze (formerly Appboy) area he, calm with his co-founders, auspiciously aloft over $180 actor and grew Braze to become a baton in lifecycle marketing.
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