International Blinks can rejoice because BLACKPINK will be in their area. The K-pop babe accumulation aloof active to Interscope Records, according to Billboard.
The all-around affiliation agency that the aggregation will be represented by Interscope and Universal Music Accumulation alfresco of Asia.
“BLACKPINK are all-around superstars in the making,” John Janick, administrator and CEO of Interscope Geffen A&M, told Billboard. “The music and visuals are so anon arresting and so altered from annihilation abroad accident in pop music. We are above aflame to accomplice with YG in following of their eyes for BLACKPINK apple domination.”
Nothing says localization like signing to the U.S. above characterization that helped barrage the careers of big names like Kendrick Lamar, Dr. Dre and Eminem. The account about officiates the K-pop babe group’s attack to crossover into the Western market.
BLACKPINK has already becoming an absorbing cardinal of achievements in the States. Their mini anthology Square Up hit No. 40 on the Billboard 200 in June. They additionally ailing on the Hot 100 at No. 55 with “DDU-DU DDU-DU,” which fabricated them the highest-charting K-pop babe group. The song racked up abundant angle on YouTube to become one of the most-viewed music videos in 24 hours.
The Interscope account follows the Oct. 19 absolution of their bilingual accord with Dua Lipa, “Kiss and Accomplish Up.” When Lipa beatific them the song to record, they afflicted some of the lyrics to Korean. So, it’s cryptic if the quartet will absolution English-language songs in the States, alike admitting three associates are chatty English speakers.
These days, collaborations with Western artists are contemporary in K-pop. That’s not to say this abnormality is new to Korean music (see: “Ayy Girl” by Kanye West and JYJ aback in 2010). But a abundant college absorption of cross-cultural team-ups accept circumscribed up this year as K-pop continues to accomplish appropriate in the States.
The new trend is not aloof about all-around stars abrading amateur with anniversary other. In fact, collaborations are a adeptness localization action for an American crossover. A February address from The Economist declared that “collaborations now represent added than a third of hit songs.” Not alone are collabs a acceptable way for artists to adeptness new fan bases, but the U.S. accepted accessible seems to appetite more.
“Entertainment today is added all-around than ever,” Teddy Park, a ambassador at YG Entertainment, told Billboard. “Music and absolute aptitude transcends culture, accent and absolutely has no boundaries. Through this affiliation we feel we can absolutely advertise BLACKPINK’s abeyant on a above scale, and we attending advanced to what’s to come.”
YG Entertainment hasn’t been shy about its crossover aspirations over the years. Psy, who larboard YG beforehand this year, horsey-danced his way into the hearts of the American accepted accessible aback in 2012. The viral awareness “Gangnam Style” ailing at No. 2 on the Hot 100 and became the aboriginal music video to adeptness a billion angle on YouTube. However, his acceptance eventually waned. His aftermost distinct to adeptness the Billboard charts, “Daddy,” hit No. 97 on the Hot 100 in 2015.
Then there’s CL, baton of the disbanded 2NE1, whose U.S. admission in 2016, “Lifted,” fabricated its way to the Hot 100 at No. 94. Delays in consecutive releases cooled the drive of her American crossover, but she still has her eye on the U.S. market. In August, “The Baddest Female” fabricated her Hollywood admission in Mile 22, starring Mark Wahlberg. Her accessible collab with The Black Eyed Peas, “Dopeness,” will bead on Oct. 26.
Back in 2009, Se7en — whose arrangement with YG asleep in 2015 — alike enlisted the advice of Lil’ Kim for his song, “Girls.”
Earlier this month, it was appear that anniversary of the four associates — Jennie, Rosé, Jisoo and Lisa — will go abandoned on the side. “The better backbone of BLACKPINK is that anniversary member’s adeptness / aptitude as a abandoned artisan is as able as their teamwork / cohesiveness,” architect Yang Hyun-suk wrote on Instagram. Jennie will bang off the assumption of abandoned debuts by assuming her admission abandoned clue at an accessible BLACKPINK concert. The aggregation will authority their aboriginal Seoul concert on Nov. 10 and 11 as allotment of their “In Your Area” tour.
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