It’s Cleveland vs. Fiji in a war of baptize and words. Fiji Water, based in Los Angeles and a admired of Hollywood celebrities, has angered Clevelanders with a new civic advertisement that pokes fun at the burghal that’s approved for decades to affected a decrepit acceptability back it comes to h20.
“The characterization says Fiji because it’s not bottled in Cleveland,”says the full-page ad active in magazines such as Esquire.
After seeing the ad, accessible utilities administrator Julius Ciaccia ordered the bottled baptize tested.
The results: 6.31 micrograms of arsenic per liter in the Fiji bottle, said Cleveland baptize affection administrator Maggie Rodgers. Cleveland tap baptize as able-bodied as bottled brands Aquafina, Dasani and Evian had no assessable arsenic.
“Before you booty a bargain attempt at somebody, apperceive what you’re talking about,”said Cleveland baptize abettor J. Christopher Nielson.
Fiji admiral Edward Cochran grew up a Cleveland. He said the ad was his abstraction and his hometown needs to lighten up.
“It is alone a joke,”he said.”We had to aces some town.”
Cochran said Cleveland’s tests were not absolute and his company’s assay shows Fiji’s arsenic levels never beat 2 micrograms per liter.
The U.S. Environmental Protection Agency, which regulates borough baptize supplies, and the Food and Drug Administration, which regulates bottled water, acquiesce up to 10 micrograms per liter.
In the ad, Fiji says its baptize comes from a accustomed artesian aquifer in the Pacific islands, area it is preserved and adequate from alien elements.
Bill Stern, arch operating administrator of Cleveland-based Stern Advertising, said the Fiji ad refers to an old average about the city, which years ago was accepted for animate comminute fed abuse and a bedraggled river that already bent fire.
Stern, who developed a”Believe in Cleveland”campaign announcement the city, said he was a Fiji Baptize fan until the ad.
“I had my own adaptation of the Boston Tea Party,”he said,”pouring it bottomward the sink.”
On the Net:
Information from: The Plain Dealer,http://www.cleveland.com
Copyright 2006 The Associated Press. All rights reserved. This actual may not be published, broadcast, rewritten or redistributed.
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