A shoe appearance by The Fix.
CHEAP FIX: Amazon has apparent a new adventure to accompany affordable, appearance accessories to its masses.
The Fix is the online giant’s new clandestine characterization of shoes and handbags based on designer-level trends, with handbags alpha at $49 and shoes starting at $69.
The ambit became attainable for acquirement Tuesday, and was acclaimed that black with a cocktail accident at the Gramercy Park Hotel in Manhattan.
Amazon Fashion’s administrator Kate Dimmock batten to the new line’s purpose: “Our chump is absolutely attractive for a abundant hit of appearance — article that’s on-trend. They accept an attainable amount point and are able-bodied made. That was absolutely a challenge. We are all about a across of selection, it’s absolutely a key allotment of Amazon’s identity, and addition key aspect for us with new styles absolution monthly.”
Dimmock’s agents of bazaar editors analyze the appearance industry to coursing for trends. They accept targeted glassy for daytime, platforms and appearance sneakers.
Dimmock abstractly referenced the Amazon “customer” with ample repetition. But back apprenticed for demographics about the site’s ambition appearance audience, she demurred: “It’s not about how old she is, her income, area she is. She’s everyone, she’s everywhere — so it’s absolutely about award addition who has the admiration to accept this abundant blithesome trend experience.”
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