(NEW YORK) – The aboriginal action in the advancing war of the yogurts goes to Dannon.
A adjudicator in Utica, NY disqualified Friday that Chobani charge stop an ad attack that claims Dannon Light & Fit Simply 100 Greek yogurt is ailing because it contains chlorine (as added to sucralose).
The cardinal said, “Chobani is chargeless to abide to advance its bulletin about the amount of selecting accustomed ingredients. It is not, however, chargeless to advertise the apocryphal bulletin that aspartame renders Dannon’s articles alarming to consume.”
At affair was a new Chobani bartering that focused on a cup of Dannon Light & Fit Greek yogurt best up by a woman. As she scrutinizes the product’s capacity label, a voiceover proclaims: “Dannon Light & Fit Greek absolutely uses bogus sweeteners like sucralose. Sucralose? Why? That being has chlorine added to it!”
Chobani said in a account it would account the court’s cardinal but “continue its mission o alarm on aliment makers to use alone accustomed ingredients.”
“This is not a business campaign, it’s a mindset campaign, and it outlines the aberration amid application alone accustomed capacity against bogus ingredients,” said Peter McGuinness, Chief Business and Brand Officer, Chobani. “While we’re aghast by the basic ruling, we’re committed to continuing the chat and it’s acceptable to see big aliment companies like General Mills starting to aish bogus capacity from some of their products, like their cereals.”
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