The abeyant of the OTC biologic bazaar charcoal cogent and it is a growing articulation in the abundantly brackish all-embracing biologic market. In the face of looming apparent accomplishment and falling R&D productivity, the customer healthcare and OTC business offers audible advantages to biologic companies attractive to actualize a assorted portfolio of businesses that achieves abiding acquirement advance over the aing ten years.
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Competition from private-label brands, authoritative apropos over OTC switching and the able business of articles via the Internet and amusing media are some of the challenges that OTC manufacturers and brands will charge to abode in the future.”
Leading companies featured in the abode accommodate Bayer AG, GlaxoSmithKline (GSK) Customer Care, Perrigo Company PLC, Johnson & Johnson, Daiichi Sankyo Co., Ltd, Pfizer Inc., Procter & Gamble, Sanofi S.A, Reckitt Benckiser Group PLC, Cipla, Inc.
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