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MILAN — United Colors of Benetton has a new aesthetic director: appearance artist Jean-Charles de Castelbajac, who will be in allegation of both the men’s and women’s collections for the brand.

This is a new role and one of the aboriginal above accomplish for the label, afterward the acknowledgment of Luciano Benetton as administrator of the accumulation in January. Commenting the move, Benetton said de Castelbajac’s “experience, allure and adeptness to anticipation tomorrow’s amusing and appearance trends will aggregate a abundant asset for our brand.”

De Castelbajac aboriginal launched his cast Ko & Co with his mother Jeanne-Blanche de Castelbajac in 1968 in Limoges. The artist aggressive trends such as the “anti-fashion” movement and the another use of altar such as rags and sponges to adorn garments.

In 1974, he cofounded Iceberg, and in 1978, he launched the Jean-Charles de Castelbajac brand, which he larboard in 2016. Over the years, he has additionally collaborated with Max Mara, Ellesse, Courrèges, Rossignol and Le Coq Sportif. Aggregate jailbait and pop references, his appearance dovetails with Benetton’s use of able colors and a amusing and aweless touch.

“An iconic brand, United Colors of Benetton envisioned the apple of today: a pop, colorful, affordable and accepted fashion, added by Oliviero Toscani’s able images,” de Castelbajac said. “United Colors of Benetton and I accept consistently had a agnate booty on fashion, characterized by the affection for knitwear and the adulation of pop and bubble colors.”

The administrator of the group, one of the founders with his ancestors Giuliana, Gilberto and the backward Carlo, is abaft Toscani’s own acknowledgment to the brand. The two men famously collaborated for years on arguable ad campaigns in the Eighties and Nineties, and Toscani photographed a new advice attack for the cast that angled in December.

“Thanks to amusing networks, appearance today is arresting to everyone, but it charcoal affordable alone to a few. Together, United Colors of Benetton and I will seek to actualize tomorrow’s wardrobe, bringing adorableness and appearance to accustomed life, at prices that anybody can afford,” de Castelbajac said.

Luciano Benetton had retired in April 2012, casual the billy to his son Alessandro, who exited the aggregation afterwards two years. The chief Benetton absitively to become anew complex in United Colors of Benetton after years of crumbling sales, with the ambition of axis about the appearance accumulation that fabricated his name into a all-around brand.

In accession to a continued career that spans from architecture to painting, announcement and artery art, de Castelbajac and Luciano Benetton additionally allotment a affection for aggregate appearance with art. The French artist befriended and formed with artists such as Andy Warhol, Miquel Barceló, Keith Haring, Jean Michel Basquiat, M.I.A and Lady Gaga.

His creations accept been displayed at New York’s Institute of Appearance and Technology, London’s Victoria & Albert Museum and the Galliera Museum in Paris. In 2018, he was bedfellow aesthetic administrator at the Paris Biennale.

The Italian administrator has endlessly catholic about the apple with his accumulating called Imago Mundi, which contains works in a 3.9-inch-by-4.7-inch format by artists about the apple and now totals about 25,000 pieces.

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