Even if we wore handloom already a week, says Siva Devireddy, architect and managing administrator of GoCoop, an online all-around exchange for weavers, it will actualize assignment for millions of artisans.
“Handloom should be fabricated a boilerplate product, bodies from beyond strata should be able to adore it,” he says. “If you go to villages in the South, you will be able to see bodies cutting Ikat and Ilkal. Isn’t that ability as well? Bodies are cutting handloom, and it is not absolutely unaffordable. However, it is important to accomplish abiding affection and architecture are maintained and that agency it is activity to be added expensive. Still it should abide to be a boilerplate product.”
This is what has been active the six-year-old enterprise, which has now congenital a arrangement of over 350 weaver groups and cooperatives beyond 10 states, extensive out to over 85,000 weavers. Their interventions accept abundantly revolved about the weaves in Andhra Pradesh, Tamil Nadu, Orissa, Madhya Pradesh, Karnataka, West Bengal, and Bihar. They are now affective added North to regions such as Uttar Pradesh and Himachal Pradesh.
One of their latest collections of saris, ‘The Ilkal Saree Project’, was additionally featured at the Lakme India Appearance Week. The project, which brought in a ‘monochrome twist’ to the sari, approved to empower 80 women weavers in the Ilkal clusters of Karnataka through accomplishment upgradation to ‘catalyse job opportunities by creating acceptable and scalable alimentation opportunities’.
“Ilkal is one of the better handloom clusters in Karnataka. The saris alloyed there (in the regions of North Karnataka) are about meant for bounded consumption. Back bounded burning is not actual high, it is adamantine for the weaver to accomplish abundant in wages. Unless we can accomplish these saris added acceptable for the a market, in cities, or in burghal areas, it will be adamantine for the weaver to aback a assertive price,” explains Siva.
“We accept approved to reimagine Ilkal saris to accomplish them acceptable for accustomed wear, for women in burghal areas, alike for animate women. We can again advice weavers access their wages. If the weaver doesn’t get this affectionate of value, he will not be able to practise the profession.”
This activity avalanche beneath GoCoop’s ‘Good Loom’ label, that presents alloyed fabrics for the a market.
“It is an artisanal appearance cast for this generation. With ability as the attitude and the base, we are attractive at how we can accomplish acceptable appearance by accidental to the association and to the environment. We accept been animate with menswear and saris so far. We achievement to barrage a women’s accumulating aboriginal aing year.”
This is important, according to him, because it is the customer that keeps the artisan animate and such advocacy dates aback bags of years.
“Patronising crafts has been allotment of our ability for a continued time. Villages in Karnataka, for instance, accept been acknowledging and adopting clusters for centuries. The Vijayanagara kings were accepted to accept accurate weaves such as the Molkalmuru,” he says. “Today the artist is the important middle, consumers’ needs are alteration all the time. Women like to abrasion added ready-to-wear clothing. They appetite their saris to be added designed, added contemporary. The artist plays an important role in aing customer requirements, tastes, and preferences, with what artisans can produce.”
GoCoop, therefore, additionally supports active designers, by alms a belvedere for accord on projects, afar from accepting their own architecture (and merchandising) team. They are additionally animate to added advance their online exchange (they additionally organise flea markets and exhibitions, and assignment with entrepreneurs by bartering in wholesale).
“Our eyes has been to body a tech platform, innovate on an e-commerce armpit that baby artisans in alien genitalia of the country can use through their phones to alpha affairs to the world,” he explains. “Our belvedere is based on three components: mobile, web, and ERP. We are additionally animate on casework such as articulation messaging, back best artisans aren’t actual educated, area orders can be placed through articulation messages. Baby interventions like that could comedy a huge role. While we do artefact architecture and development, tech is our core. It is about what we are accomplishing to accompany amusing change.”
Their aing exhibition, ‘A Saree Melange from the looms of India’, featuring curated handcrafted and handwoven saris, will booty abode from October 26 to 28 at 188/1, 6th Main Road, Defense Colony, Indiranagar. Visit gocoop.com for details.
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