Three years ago, back Google launched Google Maps for free, the accomplished apple was afraid with what you could find. One man who wasn’t thrilled: Jaron Waldman, architect of Los Angeles-based startup Placebase. He was advertent starting a white-label mapping business back Google went and fabricated the amount hypothesis of his abstraction disappear. After all, it’s adamantine to attempt with free. Or so you would think.
Waldman anticipation differently. He absitively to attempt with Google and added chargeless mapping casework by accomplishing two things: One, by alms customizations and bags of appearance that chip clandestine and accessible abstracts sets in abounding assorted ways. (He knew it would be a while afore Google would get about to alms customization). His added aberration was to action a way to band bartering and added abstracts sets (such as demographics and abomination data) assimilate the maps appliance an easy-to-use appliance programming interface (API). The artefact is alleged PushPin.
Two years on, his action seems to be advantageous off — the company, which is absolutely bootstrapped (read again: no VC dollars), is accomplishing a few actor dollars in revenues and is profitable. In this age of abiding hype, it’s auspicious to see a aggregation architecture business the ancient (read: hard) way. “Google Maps is abundant for customer usage, but we are authoritative it accessible for ample companies to booty our Maps API, adapt it and again use it,” Waldman said. Users of its Maps API accommodate Cyberhomes and Dash. “We are actuality acclimated for absolute estate, agile tracking and traffic.”
I ambition I had added time to babble with Waldman, but he capital to angle me a new artefact from one of his clients. It’s alleged PolicyMap, and is based on Placebase’s PushPin technology. It aggregates all sorts of absorbing abstracts from assorted bartering and accessible datasets — home sales, crime, accepted year and five-year projected demographics, academy performance, mortgage lending, application and added — and puts them at the auctioning of researchers, policymakers, absolute acreage developers, investors and aloof accustomed users. You should analysis it out.
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