The Kings of Beer and Branding – Look and Logo – Medium
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Matthew Anderson, who has spent added than a decade bearing domiciliary name beers at AB InBev’s breweries in Wales and Lancashire, will become arch of brewing and assembly at Curious Brewery, endemic by Kentish winery Chapel Down, with actual effect.

In his new role, Anderson will advice to “ad to and grow” Curious Brewery’s ambit of beers and ciders, which currently includes 4.9% ABV acerb ale attenuated with extra Chardonnay and Bacchus alluvium costing £20, as able-bodied as a lager re-fermented with Champagne yeast; a amateur hopped IPA; and a Kentish cider brewed with Bacchus lees.

Anderson aboriginal aing AB-InBev in 2007 as Packaging Quality Lab Technician in London’s Stag Brewery, but two years afterwards he confused to AB InBev’s brewing ability in Magor, Wales, breadth he was allotment of a aggregation which introduced Budweiser, Becks & Stella 4% ABV to the brewery.

Anderson is a baronial brewer aural AB InBev. He completed his Diploma in Brewing (IBD) in affiliation with the company’s Global Brewmaster Program, breadth he ranked in 1st abode in

The advertisement comes afterwards a beachcomber of advance for Chapel Down’s portfolio. Sales rose by 15% in 2017 to £11.8 actor according to banking after-effects acquaint in April this year, and while wine sales abandoned were up 20% to £8.12 million, compared to £6.8 actor in 2016, Beer and cider sales beneath the Curious Drinks cast additionally rose by 7% to ability £3.68 million.

Anderson said that the befalling to accomplish body a new brewery’s contour isn’t one he could calmly canyon up. “I acquainted I absolutely had to be allotment of this.”

“That I get to do it whilst growing and abacus to the absolute drinks portfolio and actuality allotment of a aggregation that is alteration the way consumers anticipate about and alcohol beer is brilliant. With Curious’ winemaking ancestry and eyes to actualize things that others can’t, I’m attractive advanced to authoritative this happen!”

Chapel Down is set to accessible a new Curious Drinks brewery — a “cathedral of beer” — in the aboriginal division of 2019 at a amount of £1.3 million, bringing an estimated 160 full-time jobs and 50 added accumulation alternation jobs to the area.

The brewer acquired planning permission from Ashford Borough Council aback in October 2016, and amid 2015 and 2016, aloft over £1.7 actor to armamentarium the activity with the advice of 895 investors. It completed acquittal for the site in November 2017. It will activate analysis brewing on the armpit afterwards this year.

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The Kings of Beer and Branding – Look and Logo – Medium - new budweiser label
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