Thursday, October 18, 2018
Press absolution from the arising company
Mark Andy Agenda Series and Agenda One serve as ideal complements to workflow
Advantage Characterization & Packaging Inc. is a adept force in the characterization industry. The business, based out of Grand Rapids, Michigan, employs 52 individuals and serves a array of acceptable and specialty bazaar segments aural the characterization and packaging industry. With commendations to equipment, Advantage is a 100% Mark Andy operation. Its 32,000 aboveboard bottom adeptness is home to a Mark Andy Agenda Series, Agenda One, Performance Series P5 and P7, two 2200 presses, and an 830 workhorse.
Through 2016, Advantage managed brief and VDP jobs with a small-format agenda option. As the industry ramped up on lower volumes, college job mix, and added personalization, accommodation and adequacy of the desktop accessory fell abbreviate in profitably accomplishing bazaar demands.
Because of this, Brad Knoth, CEO, Advantage Characterization & Packaging, was gluttonous bendability and believability to accommodated agenda requirements for micro-, short- and mid-run jobs. Knoth angry to Mark Andy for a band-aid that would bigger serve barter and access margins. Assembly analysis after-effects of the columnist manufacturer’s agenda hybrids accompanying with decades of affiliation caked the printer’s accommodation to acquirement not one, but two Mark Andy solutions: a Agenda One and Agenda Series press.
The aggregation installed both machines in backward 2017, timing accurately to the affiliation of new workflow administration software. The Agenda Series was configured accurately for Advantage’s different needs. Awful configurable, it consists of 5 multi-purpose flexo stations forth with 5 Color UV inkjet adequacy aural the agenda module. According to Knoth, “The adeptness to run the columnist abounding flexo- we accept 5 accepted stations, is absolutely beneficial, abnormally on accouterment that do not accept the abounding art administration abutment that our aboriginal about-face enjoys. The amalgam adequacy and aggregation at Mark Andy abetment it up was a key differentiator.”
Additionally, the columnist was congenital with a turn-bar, candelabrum treater, and a delam/relam unit, abundantly to abutment Advantage’s archetypal characterization constructions. The aggregation prints aback ancillary adhesives and tags at aerial volume, alongside added different flexo and applique assignment that accurately complements the True Amalgam architectonics of the machine.
While the Agenda Series tackles circuitous applications, the Agenda One is aberrant for runs beneath 1,600 anxiety shares Knoth. He provides “We created an Express Menu which has 2 actual options, 6 quantities, with a affirmed 48-hour advance time for the D1.” The assembly aggregation manages the semi-gloss cardboard and BOPP, forth with applique account at the columnist at all times for the automated Express Menu. “The Agenda One has done a abundant job of befitting our Agenda Series focused on active the big admission jobs that are best ill-fitted for abounding production.”
Reflecting on Advantage’s acumen of Mark Andy, Knoth states the architect is “‘Best in Class’ for sure, or maybe bigger to say ‘in a chic of their own’ because of their adeptness to understand, argue and admonish above acceptable and agenda platforms.”
This amount of consultancy, commutual with the onboarding of new software allows Advantage to accomplish optimal decisions with attention to which asset will best accommodated chump needs affordably. Knoth says “We don’t appetite to advertise flexo, agenda toner or agenda UV. We appetite to consistently accommodate a angle and band-aid that meets expectations with the everyman absolute cost. Our Agenda Series and Agenda One are basic genitalia of that amount proposition.”
Looking arise the closing allotment of 2018 and beyond, Advantage Characterization & Packaging is awful optimistic. As an adept and active company, the appropriate technology will advice them acclimatize focus to markets and opportunities as they arise in real-time.
Knoth shares “Our agenda columnist investments tee us up for 20% advance in the aboriginal year. But added importantly, our primary focus has consistently been to hunt arete and amuse the barter – the numbers consistently assume to breeze accurately with that focus.”
For added advice on Advantage Characterization & Packaging, amuse appointment their website.
Advantage is a 100% Mark Andy operation.
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