The KHS Innofill canning line, declared as the aboriginal of its blazon to be installed in the UK, is able to backpack in two altered can sizes and characterization abate runs of beers in-line. The advance was facilitated with the advice of HSBC UK and HSBC Asset Finance.
Magic Rock arch brewer Stuart Ross said the accession of the new band followed two years of accelerated amplification and increases in canned beer sales.
“Our goals were to access efficiency, abate beer losses, future-proof our packaging accommodation and advance the adherence and affection of the final product. With accurate application and planning, we chose the KHS Innofill canning line,” said Ross.
Quality, brand and price
Managing administrator Richard Burhouse added that the priorities for allotment the new canning band were quality, brand and amount – in that order.
“KHS delivered on all three fronts, with industry-leading affection standards, the aboriginal brand of any commensurable band and aggressive pricing,” he added.
The brewer’s sales abstracts accept added steadily over the aftermost three years – 53,000 cases awash in 2016, 79,000 in 2017 and 2018’s sales analogous 2017 as of mid-October.
Further sales growth
Magic Rock said the new bushing band would accredit added sales advance in the can area by acceptance it to ample added cans faster and added calmly with bigger adherence and shelf-life.
Commenting on the investment, HSBC UK’s chief bartering administrator for West & North Yorkshire Matthew Joy said: “Magic Rock Brewing has been a avant-garde in beer canning over the aftermost three years, accepting all-embracing acclaim for bringing constant high-quality aftermath to the UK and beyond the world.
“Care for ability has been akin with a bright business action and this latest advance supports the business to accommodated growing appeal whilst convalescent its acceptable credentials.”
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