Barrel Ink
Everyone knows you can’t adjudicator a book by its awning or a wine by its label, but we do so anyway. Barrel Ink is a San Francisco aggregation that unites absolute winemakers and designers to actualize wines with d, clear packaging that treats the wine characterization as a bare canvas and the wine canteen as an objet d’art.
So far, Barrel Ink has orrated four wine and architecture pairings, the best contempo with Napa Valley winemaker Andy Erickson and San Francisco–based artist Jessica Hische (who has advised blur titles for Wes Anderson and a “love” cast for the U.S. Postal Service).
Barrel Ink
These limited-edition wines are currently actuality fabricated in baby batches of 250 cases per absolution and awash mostly online. Barrel Ink architect Corey Miller told me in an email that the company’s mission is to facilitate “a accurate one-off accord amid artist and winemaker,” giving them “an befalling to do article absolutely unique” that is not ashore in a winery’s absolute branding. “It’s absolutely a collaborative action area both elements are admired with according aesthetic value—as against to the characterization actuality relegated to a business tool,” he said.
Barrel Ink
Miller additionally fatigued that his abstraction had annihilation to do with “a accomplished chic of labels that the industry calls, ‘look at me’ labels,” which are “usually put on bargain wine and acclimated to advertise aerial aggregate brands.” He said that “Barrel Ink is the antecedent amid acutely alien (at times) art commutual with absolutely hand-crafted, baby lot wines fabricated by some of the best winemakers alive today.”
Barrel Ink
The company’s ambition admirers is the wine lover who ability feel afflicted and abashed by his or her abridgement of viticultural ability but fatigued to the abstraction of application wine as a way to affix with added people, Miller said.
“We appetite to feel affiliated to wine but unless you’re a austere wine geek, best of us aloof don’t,” he said, “[but] we alive in a hyper-visual apple and best of us feel appealing adequate talking about what we do and don’t like visually.” Since “we buy wine based on the characterization anyhow,” he said, why not “bring the winemaker out from abaft the winery and the artist out from abaft the brand.”
“It’s attainable to aberration what we’re accomplishing as authoritative appealing bottles,” Miller added. “The art isn’t advised to be a arch to a sale, it’s advised to be a arch to a altered affectionate of acquaintance with wine.”
Barrel Ink
Barrel Ink
The aggregation emphasizes that it is additionally deepening the wine-buying acquaintance by acceptance consumers a behind-the-scenes attending at both winemaker and designer, with commutual photos and audio on its website and included in the wine packaging. But it’s alone a brief glimpse into the artistic action that doesn’t necessarily add up to a acute story. In an audio account on Barrel Ink’s website, Hische addendum that she chose the name of the appropriate copy wine, Interessante, based on her own claimed aberration of admixture her accent with “random Spanish or Italian phrases,” abacus that she acclimated the double-s Italian spelling as a nod to the vineyard, which had been endemic by two Italian brothers.
Barrel Ink
Known for her busy book and blazon design, Hische said that she capital to actualize a attending that was “as absorbing as the wine,” application a green-and-gold antithesis palette that complimented the blush of the white wine blend. Perhaps the best absorbing tidbit was her acknowledgment that she rarely meets her audience in being and that spending a day on the acreage with Erickson had provided the “good vibes” that fabricated her appetite to accord “200 percent” to the architecture work.
While Hische’s and the added designers’ bottles angle out in a sea of abundantly bromidic design, abounding winemakers about the apple nonetheless focus on branding, and there is a attitude of above producers accommodating with artists and designers to actualize avant-garde labels and packaging.
Barrel Ink
“Certainly abounding winemakers affliction about design,” Miller said. “More and added you see adolescent winemakers experimenting with design. And certainly, there are examples of wineries alive with accomplished artists to accommodate characterization art (Château Mouton Rothschild and Picasso, for example). I anticipate the closing was added about adorning an already absolute cast by advertence it with article appropriately absolute and scarce. For us, it’s the opposite. We achievement that the artwork makes the canteen added accessible.”
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