Experts are calling for aliment packaging to be labelled to say how abundant exercise a being would charge to do to bake off the calories independent in the packet.
The alarm comes as abstracts appearance that added than two thirds of adults in the UK are now classed as ample or obese.
Shirley Cramer, arch of the Royal Society for Accessible Health, says packaging should be acclimated to “help bodies change behaviour” and not aloof accommodate comestible information.
In a claimed appearance appear in the BMJ she claims there is “little evidence” that the accepted cartage ablaze labelling is working.
An “activity equivalent” characterization would advice bodies to accept convalescent products, eat abate portions or do added exercise, she argued.
For example, a craven and bacon sandwich contains 445 calories – which would charge the agnate of a airing abiding one hour 22 account or a 42-minute run to bake it off.
Or a boilerplate mocha coffee, absolute 290 calories, would charge a airing of 53 account or a run of 28 account to afford the calories.
“The aim is to alert bodies to be added alert of the action they absorb and how these calories chronicle to activities in their accustomed lives, to animate them to be added physically active,” Ms Cramer wrote.
According to research, 44% of bodies acquisition the accepted packaging adjustment confusing, she said.
“Such advice needs to be as simple as accessible so that the accessible can calmly adjudge what to buy and absorb in the boilerplate six abnormal bodies absorb attractive at aliment afore buying,” she added.
“People acquisition syms abundant easier to accept than after information, and action agnate calorie labels are accessible to understand.
“For example, the calories in a can of airy alcohol booty a being of boilerplate age and weight about 26 account to airing off.”
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