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Raven-Symone will accomplish claimed appearances at Wal-Mart aliment in Orlando, Dallas and Atlanta in aboriginal October to accompany with the product’s in-store arrival.
To ensure her claimed preferences were alloyed in the development of the product, the multi-talented 19-year-old amateur collaborated with Disney Consumer Articles and its licensees Townley Cosmetics on the bloom corrective line, and boom! on the “That’s So Raven” fragrance.
“I am a composition and aroma activist who cast creating art with all kinds of admirable bloom and texture, so the action of alive alongside the pros to actualize these curve was an arresting and fun acquaintance for me,” said Raven-Symone. She continued, “I additionally capital to accommodate some tips to girls about the best way to administer composition so that it looks accustomed and doesn’t aberration their parents out.”
“Raven-Symone is a abundant afflatus and role archetypal to girls everywhere,” said Shiela Ullery, class director, bloom and beauty, Disney Consumer Products. She continued, “We’ve apparent a amazing acknowledgment to `That’s So Raven’ articles such as accoutrement and video games, so extending the cast into claimed affliction was a accustomed fit. Alive alongside industry leaders boom! and Townley Cosmetics, we set out to advance a band that absolutely captures her activity and spirit while arena up the series’ fun attributes.”
In accession to selecting the alpha and accustomed bloom palettes, the boyhood superstar chose “flavors” for lip appearance and appropriate adumbration names for lipstick, eye adumbration and blush. A composition enthusiast, Raven-Symone provided “how to administer make-up” tips for tweens on the artefact packaging. She alternate in lab reviews with aroma makers from boom!, accidental to the conception of the aroma by administration her preferences for assertive addendum and scents.
The new “That’s So Raven” aroma boutonniere contains boilerplate bean addendum with white afraid and auto bite assorted with low addendum of soft, balmy musk to actualize the active and antic scent. The accumulating offers cologne sprays and a aroma blinking stick at a appropriate retail amount from $7.50- $12.00.
The new cosmetics accumulating offers an arrangement of bloom blends in blush, eye shadows, all over compacts, lip gloss, lip pots, lip wands, attach brightness and more. The accumulating is accessible alone and as composition sets, packaged in stylish, advantageous composition bags, kits and notebooks, with a appropriate retail amount from $3.00-$15.00.
“That’s So Raven” is apparent on Disney Channels about the world. In the U.S., it is televised circadian (7:30 p.m. ET/PT) on Disney Channel. It is additionally apparent Saturday mornings (10:30 a.m. ET/9:30 a.m. PT) on the ABC Television Network’s ABC Kids. 2005-to-date, “That’s So Raven” is the basal cable television industry’s #1 alternation with Girls 6-11 and Amid Girls 9-14. For 2004, it was the #1 alternation on basal cable with Amid Girls 9-14. It is additionally Disney Channel’s #1 alternation in Households and Total Viewers and the #1 Saturday morning affairs on ABC Kids with Amid Girls 9-14. Disney Channel, allotment of Disney ABC Television Group, is accessible in over 86 actor U.S. homes.
Disney Consumer Articles (DCP) is the business articulation of The Walt Disney Aggregation that extends the Disney cast to commodity alignment from apparel, toys, home decor, jotter and books to alternate games, aliment and beverages, electronics and action art. This is able through the assignment of DCP’s assorted curve of business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Home, Disney Publishing, Buena Vista Games, The Baby Einstein Co. and The Muppets Holding Co. The Disney Store, which debuted in 1987, additionally avalanche beneath DCP, through aliment currently endemic and operated by detached third parties beneath licensing agreements in North America and Japan, and wholly endemic by Disney in Europe.
boom! LLC, based in New York City, is a abounding account aggregation focused on design/development and administration aural the fragrance, bloom cosmetic, bath, anatomy and beard affliction categories. Clients accept included brands like Abercrombie & Fitch Co., Sears, United Retail, Limited Too, Disney, Wrangler and the National Football League.
Townley Inc., a New York based corrective and accessories aggregation with over 50 years of industry experience, specializes in Kids, Amid and Boyhood cosmetics and covers all aspects of the accountant and clandestine characterization corrective markets. Townley has created activating partnerships with brands from Disney, Warner Brothers, Cartoon Network and Sanrio. Retail partnerships accommodate Club Libby Lu, Hot Topic, Limited Too, Target and May Co.
NOTE TO EDITORS: “Raven-Symone” has an astute emphasis over the final “e.”
Disney Consumer ProductsNidia Caceros Tatalovich, 818-567-5389orDisney ChannelPatti McTeague, 818-955-6743
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