Like abounding ability beer brewers, Southern Pines Brewing Co. lacks the amplitude and funds bare to buy canning equipment.
“Not alone are canning curve expensive, the minimum adjustment of cans would be about a six-month supply,” said Micah Niebauer, co-founder and CEO of the brewery. “We didn’t appetite our banknote breeze angry up.”
Cans are accessible to augment into the accumulation line
Instead, Southern Pines Brewing angry to Land of the Sky Adaptable Canning, of Asheville, which came to the brewery on Air Tool Drive aftermost anniversary to can its two flagship ability beers: Avoid Hook Chrism Ale and Man of Law IPA.
“They actualization up with aloof the bulk of cans we need,” Niebauer said.
Four hundred 24-can cases of Avoid Hook were canned on April 6, followed by the aforementioned bulk of Man of Law.
“It’s the coolest affair in the apple to see our beer in cans,” said John Brumer, a co-founder and arch operating officer.
Duck Hook cans. Fermenters in background
Mobile bottling curve accept continued been accepted in the wine industry because wineries alone canteen already a year. So, if it was not apprenticed out, the accessories would sit abandoned the blow of the year.
Mobile canning is about new to the ability beer industry, however. Crabtree Brewing Co., of Greeley, Colo., became the aboriginal American ability brewer to accept its artefact commercially abounding by a adaptable canning assemblage in November 2011.
Mobile canning provides an befalling for baby brewers like Southern Pines Brewery to get their beers in an added retail amalgamation and aggrandize their market, such as aggressive on the shelf at a grocery store.
Four cans ample at one time
The brewery is affairs six-packs out of its tap allowance — $7.99 for Avoid Hook and $9.99 for Man of Law — and distributing cases to barter in Moore, Wake, Cumberland, Hoke and Durham counties.
“Most of them accept been affairs abstract beer from us for awhile,” Niebauer said.
The abstinent access will additionally be axiomatic aing month, aback two new fermenters are delivered, a move that will about bifold accommodation from 150 barrels a ages to 270.
Capping the cans
“It’s awesome,” Niebauer said. “We’re putting money aback into the business to abound it. It’s been a phased growth, but the cans advancing online is a big activate for us.”
Brumer said the brewery has been active above 100 percent capacity.
“We’re beginning at the seams,” he said. “We’re over the max because we’ve had to beverage advanced to accommodated summer demand. We run angular accomplishment here. The allowance for absurdity is tight.”
Adding the atramentous artificial six-pack holders
Despite their active schedules, Brumer, Niebauer and co-founder Jason Ginos accept begin time to all accomplish “Certified Beer Server” cachet through the Cicerone Certification Program.
The program, which has three levels, certifies and educates beer professionals in adjustment to drag the beer acquaintance for consumers, according to the Cicerone website.
“It’s the beer industry’s agnate to a sommelier in the wine industry,” Niebauer said.
A Certified Beer Server has competent ability of beer accumulator and account issues, bashful ability of beer styles and culture, basal acquaintance with beer tasting and flavors, and basal ability about brewing action and ingredients.
Packing accession carton of six-packs
“We’re alive against accepting all of our advisers in the tap allowance become certified,” said Niebauer, who has taken the aing footfall and become a Certified Cicerone.
In accession to a abysmal and ample ability of beer and beer service, Certified Cicerones are competent in assessing beer affection and character by taste. Among added attributes, they can acclaim reasonable beer pairings for accepted foods.
That is why the characterization on the Avoid Hook can suggests bond it with ambrosial adolescent sushi roll, bounded dupe cheese or birthmark ice cream. Man of Law allegedly goes able-bodied with eastern North Carolina barbeque ribs, two-year English cheddar cheese or flourless amber cake.
The labels, which additionally outline the aroma, actualization and acidity of anniversary beer, were advised in accord with Kira Schoenfelder, a freelance clear designer.
Off to the 800 aboveboard bottom cooling room
“The guys were air-conditioned hands-on,” Schoenfelder said. “None of us had done annihilation with can architecture before. They had a lot of acceptable feedback. It was a ton of work, but it was really, absolutely fun.”
The Avoid Hook characterization appearance a duck, alike admitting the beer is called for a bad golf shot. The Man of Law characterization showcases a acknowledged calibration with a hop on anniversary ancillary to allegorize balance.
“It is so air-conditioned to be able to authority the can and alcohol out of it,” Schoenfelder said. “I’ve consistently capital to architecture a beer label. It’s so surreal.”
Southern Pines Brewing entered the beginning ability beer industry — the cardinal of U.S. breweries has angled in the accomplished decade to added than 3,000 — beneath than a year ago.
“Until aftermost October, we were an alien entity,” Niebauer said. “We’re still about new. But the bounded association has been so supportive. It seems like anybody in boondocks is bubbler our beer.”
He credits bounded bar and restaurant owners with allowance Southern Pines Brewing body its brand.
“They were demography a accident putting our beer on tap,” Niebauer said. “We apperceive our business and our craft, but they’ve been the best salesmen.”
In accession to the 12-ounce retail cans, Southern Pines Brewing accustomed a addition aftermost anniversary of 32-ounce “Crowler” cans that will accredit tap-room barter to booty home any abstract beer.
“It’s an actuation buy,” Niebauer said. “It’s two pints of beer and will advertise for $7 or $8. It’s for bodies who don’t booty home a Growler, which is 64 ounces.”
A apparatus abaft the bar seals anniversary can afterwards it is filled.
Niebauer added that the brewery is additionally because an alfresco patio.
First three pallets of Avoid Hook in the cooling room
“We appetite to actualize a abundant user acquaintance and artefact for the bodies here,” he said. “But it may not appear this year. We absolutely appetite to be accurate not to over-promise and under-deliver.”
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