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In a pre-Toronto Blur Festival move, year-old Covert Media has launched Lexica Films as an all-embracing sales characterization for foreign-language affection blur titles for the common marketplace.

Covert is aiming to barrage five-ten films per year through Lexica and will additionally be administration English-language accommodate rights, in abounding cases. Covert’s admiral of international, Liz Kim Schwan, will advance the division.

“Broadening our ability into adopted accent films is a accustomed footfall for Covert Media and we are appreciative to advertise the Lexica label,” said CEO Paul Hanson. “The affection and bartering address of these films from some of the best accomplished filmmakers from all corners of the apple enables us to aggrandize the ambit of the characteristic projects we can action to the common marketplace.”

The aboriginal appellation appear beneath the new characterization is adversity blur “Earthquake,” which will be presented to buyers in Toronto. Covert is administration all all-embracing sales alfresco of Russia, France and China, forth with the North American rights.

The blur is a abeyant applicant as the Armenian access for this year’s foreign-language awards category. Konstantin Lavronenko stars in a fabulous annual of the adverse 1988 Spitak convulsion that destroyed over 300 towns in Armenia, displacing added than bisected a actor people.

“Earthquake” is directed by Sarik Andreasyan from a calligraphy by Aleksey Gravitskiy and Sergey Yudakov, with accord from Grant Barsegyan and Arsen Danielyan. The casting additionally includes Sabina Akhmedova and newcomer Viktor Stepanyan.

The blur is set for a December absolution beneath the appellation “Zemletryasenie” in 1,000 theaters in Russiaby Caro Premier Blur Company.

Covert Media launched a year ago with Media Content Capital and Hanson aiming to produce, accounts and administer three to four films a year with budgets in the $10 actor to $50 actor range. Its assembly slate includes the accessible “Ophelia,” starring Naomi Watts and Daisy Ridley

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