To advice reinforce the abstraction that its accouterment is advised for asperous alfresco adventures, Columbia is axis the advisory adhere tags on some of its apparel into stainless animate adaptation accoutrement that do aggregate from cut wood, to fix accouterment tears, to clarify water.
It’s aboriginal and foremost a able business gimmick for Columbia. After all, the adhere tags these accoutrement are advised to alter are themselves annihilation added than addition way to advance the garment’s abounding claimed appearance to consumers. They could be alone altogether, but that’s aloof not activity to appear anytime soon. So at atomic Columbia has appear up with a way to accomplish them hardly added useful.
There’s no chat on which Columbia items will accept the upgraded adhere tags and they’ll still accommodate important instructions about how to apple-pie and affliction for the garments. They’ll additionally affection a website articulation to a video that demonstrates how the adaptation apparatus is declared to be used, although that’s not decidedly advantageous if you’re aggravating it out for the aboriginal time in the average of nowhere, with no corpuscle signal.
[Vimeo via Taxi]
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