Jago, who died on Friday, founded The Last Drop Distillers with James Espey in 2008. Prior to this, Jago formed as the arch of innovations at International Distillers & Vintners (IDV) and was active in the development of brands including Baileys Irish Cream, Le Piat D’Or, The Archetypal Malts and Johnnie Walker Blue Label.
Penning a claimed accolade to Jago, Espey declared his business accomplice and baby acquaintance as a “true gentlemen and artistic genius”.
“He is generally declared as the man who afflicted the face of British drinking”, he wrote. “Tom was one of the absolute gentlemen of the liquor industry.”
Born on in 1925, he was accomplished at a apple academy in North Cornwall and went on to win a scholarship to Christ Church College, University of Oxford, to apprehend history. His apprentice canicule were disconnected by WWII, during which he served as an administrator in the Royal Navy.
Tom after fabricated his way to London to assignment as a photographer, but begin himself in the announcement industry, alive as a copywriter at Mather & Crowther (later Ogilvy & Mather).
It wasn’t continued afore one of his clients, Gilbey’s Gin, asked him to accompany them assuredly at IDV. Here he become the arch of new artefact development.
“He had a accustomed artistic ability and was absolutely blessed to try things that were absolutely altered and go adjoin the stream,” said Espey. “It is this affection which a his career from the aboriginal canicule appropriate up until he died. His aboriginal activity at IDV was Croft Pale Cream Sherry – demography an about abandoned cast and reinvigorating it.”
In 1982, Jago larboard IDV and aing Hennessy, alive on archetypal brands such as Hine, afore rejoining Espey at United Distillers as arch of innovation, alive with Johnnie Walker Blue Label.
The brace again confused to Chivas Regal in 1982, and were active in creating Chivas Regal 18, now endemic by Pernod Ricard, afore affective to Whyte & Mackay, alive with The Dalmore and Jura brands to name a few.
It was in 2008 that the brace founded The Last Drop Distillers, back Jago was age-old 82, with the appetite of creating “the world’s best absolute booze collection”. Today, The Last Drop Distillers is endemic by Sazerac Company.
“Tom believed acerb that new articles and brands generally abort because the companies abaft them, decidedly the all-around ones, abridgement the backbone to see them through to fruition,” said Arthur Shapiro, who writes the industry blog Booze Business and is the above Arch of Marketing for Seagram America.
“Tom additionally never let drinker analysis get in the way. It is advantageous but in the case of alcoholic drinks it cannot be relied on. The reason: the capital casuistic acknowledgment of bodies to alcohol,” adding: “No-one will acquaint you the accuracy about their animosity apropos drinks – because they don’t apperceive what they are. Consumer analysis is like a bashed aptitude adjoin a lamp post. It may accord you beam and abutment and alike advice you alpha your adventure but it will absolutely not get you home.”
Jago’s wife of 66 years, Penelope, died beforehand this year. He is survived by his four children, six grandchildren and his brother. His son Dan, is today the arch controlling of Berry Bros. & Rudd and his daughter, Rebecca, is collective MD of The Last Drop Distillers with Espey’s babe Beanie.
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