Schiaparelli is bringing a allotment of its atelier at 21 Place Vendôme to Fifth Avenue and 58th Street. The fabulous French haute couture label, founded by Elsa Schiaparelli in the 1927, is partnering with affluence banker Begrdorf Goodman on alternation of initiatives—perhaps to access its afterimage in the U.S. market.
Though captivated in aerial absorption amidst appearance folk, the maison has been apathetic to accretion absorption aback it reopened its doors in 2013. Schiaparelli shuttered in 1954, during a aeon aback purchasing one-of-kind, anxiously crafted apparel that came with a ample amount tag was prolific. It is now helmed by architecture administrator Bertrand Guyon, who has accustomed acclaim for befitting to the brand’s DNA—one that had its architect accommodating with the arch Surrealist artists (like Salvador Dali and Man Ray). Think: lobster dresses, shoe hats, bi-weekly book blouses and abominable blush gowns. Indeed, Elsa’s belief has brought the label considerable absorption in the industry. That’s its greatest strength. But this doesn’t beggarly consumers en masse were agilely cat-and-mouse for Schiaparelli to acceleration from the ashes. Appearance has evolved, and with affluence sales abbreviating yearly, haute is acutely no best hot.
That said, Schiaparelli—and its president, Delphine Bellini—is authoritative an accomplishment to woo women who still amount couture, or at atomic the aesthetic qualities that forward-thinking affluence brands provide. (Alas, they are few and far between, but they do still exist). By partnering with Bergdorf Goodman, a abundance that still promotes abundant design, the maison is attractive to atom further interest in the U.S. and acquaint itself to a new crop of abeyant clients.
Schiaparelli will accept a pop-up bazaar on the retailer’s fourth floor, which will backpack Story #1, a prêt-à-couture band that is committed to Elsa’s artistic accord with Man Ray. It will additionally booty over Bergdorf Goodman’s windows, the awning of its anniversary anniversary annual and online lookbook. This will be the aboriginal is a alternation of belief that will cycle out throughout the year.
Here, Bellini elaborates added on the Schiaparelli’s stateside re-entry.
Why did Schiaparelli adjudge to accomplice with a retailer?
We like the abstraction of bond the accomplished with the present. Schiaparelli acclimated to be awash in the best celebrated administration food in America, amid them was Bergdorf Goodman, which was and still is the attribute of beat elegance. We capital Schiaparelli to biking to New York, to accept 21 Place Vendôme appear to Fifth Avenue, to accept our iconic maison housed in a allegorical store, whilst befitting the aspect of Schiaparelli—mixing art, appearance and emotion. We acquainted it would be entertaining to accompany our salons at Place Vendôme appropriate aback to the area area audience acclimated to acquisition Elsa Schiaparelli’s aftermost Parisian creations.
Why do you anticipate Bergdorf Goodman is the ideal partner?
An ideal accomplice is one who believes in what you are doing; addition who shares the aforementioned ethics and aesthetics as you; addition who cares about and loves confined their clients; addition who wants to allure and actualize abracadabra for them. It is addition who has account for a brand’s character and heritage, and addition with whom you can body a aing collaboration, acquirements from anniversary other, alarming anniversary other. It is addition who dares to change their own rules to chase yours, all-embracing with you a new challenge, a animal adventure. Bergdorf Goodman has been afterward the awakening of Schiaparelli aback its admission and acutely demonstrates what an ideal accomplice would be.
Can the accumulating absolutely be alleged couture if doesn’t appear from the atelier?
The accumulating is alleged prêt-à-couture. Couture or haute couture is article different, as it is fabricated to admeasurement with a particular craftsmanship and with anniversary conception actuality a altered artwork. Our haute couture pieces are, indeed, created and fabricated in our atelier at Place Vendôme. The prêt-à-couture accumulating is advised and advised in our studio, additionally amid Place Vendôme.
What does prêt-à-couture mean?
It is fabricated in Italy and is accessible in altered sizes. Prêt-à-couture agency exclusivity and absolutely busy apparel in bound edition, fabricated in the accomplished affection fabrics and finishing that uses assertive embellishments and architecture techniques taken from haute couture. There is additionally a able angle of abandon of adroitness in the prêt-à-couture.
How would you call the collection?
The accumulating mixes art and appearance in a abridged wardrobe, accoutrement altered moments of an alive woman’s life. From accidental chichi T-shirts to adult cocktail dresses, the accumulating offers a faculty of effortless elegance.
Follow Barry Samaha on Twitter (@barry_samaha) and Instagram (@barrysamaha).
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