Today billow app abundance aggregation AppDirect appear its accretion of accessible antecedent announcement aggregation jBilling. Terms of the accord were not disclosed. AppDirect co-CEO Daniel Saks says absolute jBilling won’t be afflicted and AppDirect will abide to advertise and abutment jBilling products.
AppDirect makes “white label” software-as-a-service app stores. Saks says its barter are mostly bounded IT consulting companies who appetite to be able to advertise SaaS applications like Google Apps, DocuSign, New Relic, and SendGrid.
The aggregation was founded in 2009 by Saks, co-CEO Nicolas Desmarais (previously of Bain Capital) and abstruse co-founder Andy Sen (who formed at Salesforce.com on its action app abundance AppExchange). Saks was an advance broker in the SaaS bazaar at Viant Capital and saw that abounding had agitation extensive businesses users.
“Businesses don’t apperceive area to acquisition and acquirement software. They mostly go through bounded consultants or buy boxed software through companies like Office Depot.” That meant the new beachcomber of billow casework weren’t award their way to acceptable businesses.
AppDirect makes it accessible to advertise several altered SaaS apps, and provides a accepted login arrangement based on OpenID. It’s additionally absolutely possibly enabling, through its affiliation with Rackspace and AppFog, the array of “platform-as-a-service app stores” that I ahead postulated.
The aggregation aloft a $3.25 annular of berry allotment in 2011, and a $8.5 actor alternation A from iNovia Capital aftermost summer.
jBilling is based in Ottawa, Canada and was founded in 2002. It follows an “open core” business archetypal — it developers a chargeless Community Edition forth with bartering versions for altered verticals, including telcos and SaaS providers. It has above audience such as Constant Contact, VeriFone and Sage.
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